Universal Destinations & Experiences · 2 weeks ago
Sales Manager (SMERF) - Universal Kids Resort
Frisco, TX
Contract
Onsite
Mid Level
3+ years expUniversal Destinations & Experiences is seeking a Sales Manager for Universal Kids Resort to develop sales initiatives and manage client relationships for high yield opportunities. The role involves executing contracts, driving sales, and maintaining relationships with various markets including social, military, educational, religious, and fraternal groups.
FilmLeisureMechanical EngineeringParksRecreationResorts
Responsibilities
Manages all SMERF sales channel relationships to create high yield opportunities to achieve objectives for sales volume and associated revenues via UKR ticket and vacation package products based on account’s business models. Drives SMERF interest and revenue to maximize hotel occupancy during theme park seasonal closures. Partners closely with key Universal Destinations & Experiences (UDX) Marketing & Sales teams to support cross-departmental initiatives, creative briefs, and project deliverables
Maintains strong relationships with existing accounts and continual client interactions with military branch ticket offices nationwide to update sales staff on products, seasonal events, and new destination content. Visits top-tier domestic base offices annually and participates in regional travel shows and military-centric committees. Solicits religious conferences, youth group retreats, faith-based travel planners, and fraternal associations to host events at UKR. Conducts site inspections, sales calls, and presentations to decision-makers in these segments. Develops packages that integrate meeting space, catered events, hotel blocks, and park access, customizing experiences for large group gatherings
Solicits targeted customers within assigned territory for domestic business via site inspections, sales calls, attending tradeshows, hosting functions, liaising with assigned accounts and contracts. Maintains resort knowledge throughout the theme park and hotel and continues to be well-versed in all Universal Kids Resort product offerings, procedures, and policies
Develops and manages existing accounts to build brand loyalty for Universal Kids Resort. Responsibilities include conducting sales trainings and presentations, sales blitzes, familiarization trips, negotiations and execution of marketing plans, tradeshows, incentives, negotiating increased marketing exposure and implementing of all UKR collateral and products to generate awareness and increase ticket and package sales
Prepares reporting and performance analytic needs for channel clients. Provides weekly variance reporting and marketplace data/metrics. Partners with Marketing & Sales management to develop annual sales channel goals, strategy and tactical applications for implementation. Conducts weekly activity reports demonstrating workload, business focus and client communications via Salesforce system
Understand and actively participate in Environmental, Health & Safety responsibilities by following established UDX policy, procedures, training, and team member involvement activities
Perform other duties as assigned
Qualification
Required
Strong knowledge of SMERF markets and passion for building relationships
Exceptional communication and presentational skills
Technical acumen to effectively navigate point-of-sale and CRM systems including Salesforce, Delphi/Amadeus (Space Management/BEO), and Horizon/SAP POS/ticketing system is desirable
Exhibits maturity and confidence in making decisions that will impact the business
Proficient in Microsoft Office, including Word, Excel, PowerPoint, Teams and Outlook
Consistent attendance is a job requirement
Bachelor's degree in Business Administration, Marketing, Public Relations or Communications is required
3+ years of experience in Sales, Client Services, or Marketing is required, experience in Frisco market is preferred; or equivalent combination of education and experience
Preferred
Knowledge and experience working in Frisco, Dallas, and surrounding areas hospitality and/or event industry is preferred
Company
Universal Destinations & Experiences
Universal Destinations & Experiences, a unit of Comcast NBCUniversal, offers guests around the world the most innovative, immersive and popular entertainment experiences.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Daniel Neal
Executive Vice President & Chief Financial Officer
Dave Danon
Executive Officer and Senior Vice President, Chief Operating Officer
Recent News
The Orlando Sentinel
2025-08-31
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