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Fanatics · 3 hours ago

Integrated Marketing Associate

New York, NY

Full-time

Hybrid

Entry Level

$70K/yr - $80K/yr

2+ years exp

Fanatics is building a leading global digital sports platform, and they are seeking an Integrated Marketing Associate to help plan and execute omni-channel campaigns across the sports calendar year. This role involves supporting end-to-end campaign management and ensuring brand consistency across various channels.

eSportsManufacturingRetailSporting GoodsSports

No H1B

Responsibilities

Support day-to-day management of integrated campaigns across key sports moments (NFL, NBA, March Madness, playoffs)

Build and maintain campaign calendars, timelines, deliverable trackers, and cross-functional workflows

Coordinate omni-channel go-to-market plans across paid media, CRM, social, influencer/talent, press, product, and retail

Develop and manage integrated creative briefs and channel briefs that translate strategy into execution

Ensure consistent messaging, offer mechanics, and creative alignment across all channels and touchpoints

Manage cross-functional standups, reviews, and approvals to drive clarity and accountability

Support QA to ensure accuracy, timing, and proper flighting

Track campaign performance and support post-campaign recaps with insights, learnings, and next-step recommendations

Maintain internal templates, best practices, and playbooks that enhance speed and campaign quality

Assist with talent, partnership, and experiential campaign coordination as needed

Qualification

Integrated marketingCampaign managementProject managementSocial marketingBrand marketingCross-functional coordinationSports cultureWorkflow tooling knowledgeAttention to detailClear communication

Required

2–4 years of hands-on experience in integrated marketing, campaign management, social/content marketing, brand marketing, or related cross-functional roles

Exceptional project management, timeline ownership, and attention to detail

Ability to translate strategy into actionable next steps for cross-functional teams

Comfort managing multiple simultaneous campaigns under tight timelines

Clear, concise communicator who can work effectively with creative, brand, media, product, and leadership stakeholders

Strong understanding of sports culture, seasonal sports rhythms, and bettor behavior