Mimecast · 5 hours ago
Social Media Strategist and Content Creator
Massachusetts, United States
Full-time
Onsite
Mid Level
$104K/yr - $156K/yr
3+ years expMimecast is redefining cybersecurity and leading human risk management, seeking a creative storyteller for their social media presence. The Social Media Strategist & Content Creator will develop and implement social media strategies, create engaging content, and build community engagement to drive brand awareness and meaningful conversations in the cybersecurity space.
Cyber SecurityEmailLegalSaaSSecurity
Hiring Manager
Natalie D.
Responsibilities
Develop and implement data-driven social media strategies that drive brand awareness and engagement across LinkedIn, X/Twitter, YouTube, and Instagram
Create quarterly and annual social media roadmaps that align with business objectives and product launches
Monitor competitor activities and industry trends to identify opportunities and keep Mimecast ahead of the curve
Track and analyze performance metrics—engagement rates, follower growth, website traffic, and lead generation—to continuously optimize campaigns and prove ROI
Personally plan, script, record, and edit educational and promotional video content—you are the primary content creator bringing our stories to life
Produce authentic, on-brand content including posts, infographics, short-form videos (Reels, TikToks, Stories), and long-form thought leadership
Transform complex cybersecurity topics, threat intelligence, and technical concepts into accessible content that resonates with diverse audiences
Develop original content that showcases Mimecast's expertise: cybersecurity tips, threat trends, news commentary, and customer success stories
Create content that establishes genuine connections with technical audiences and positions Mimecast as a trusted voice in the cybersecurity community
Actively engage with the cybersecurity community: respond to comments, join industry discussions, and build relationships with influencers and thought leaders
Monitor and participate in real-time conversations around breaking threats, cybersecurity events, and industry developments
Handle crisis communications and sensitive topics with the right tone and messaging
Foster meaningful dialogue that positions Mimecast as a trusted partner in the fight against cyber threats
Maintain a comprehensive content calendar coordinating posts, campaigns, and key launches across multiple platforms
Organize and prioritize incoming requests from stakeholders, ensuring timely delivery and efficient workflows
Schedule and publish content using social media management tools (Hootsuite, Sprout Social, Later) for consistency and optimal reach
Balance tactical day-to-day execution with strategic long-term planning
Partner with designers and the creative team to produce high-quality assets for larger campaigns and initiatives
Coordinate brainstorming sessions and feedback cycles to ensure all creative work is on-brand and delivered on time
Work cross-functionally with customer marketing, partner marketing, growth marketing, and product marketing to ensure content accuracy and business alignment
Provide social coverage for events, conferences, webinars, and product launches
Monitor social media performance using platform analytics (LinkedIn Insights, X Analytics, YouTube Analytics) and management tools
Deliver detailed monthly, quarterly, and year-end reports with actionable insights and clear recommendations
Conduct A/B testing on content formats, posting times, and messaging to continuously improve results
Use data-driven insights to refine strategy and inform creative decisions
Qualification
Required
3-5 years of proven experience in social media management and content creation, preferably in B2B SaaS, technology, or cybersecurity
A strong portfolio showcasing original social media content you personally created—with emphasis on video content
Hands-on video production skills: proficiency with Adobe Premiere Pro, Final Cut Pro, CapCut, or similar editing tools
Experience with social media management platforms (Hootsuite, Sprout Social, Later, or equivalent)
Deep expertise in LinkedIn strategy and B2B social media best practices
Analytical mindset with proven ability to translate data into actionable strategies
Excellent writing and editing skills across different formats and platforms
Strong understanding of technical and B2B audiences—ability to create content that resonates with cybersecurity professionals and IT decision-makers
Creative thinker with strong visual storytelling abilities and an eye for design
Self-starter who thrives in fast-paced environments and manages multiple priorities with ease
Bachelor's degree in Marketing, Communications, Journalism, or related field
Preferred
Familiarity with current cybersecurity threats, tools, and industry landscape
Experience running paid social advertising campaigns (LinkedIn, Meta, etc.)
Basic graphic design skills (Adobe Photoshop, Canva, Figma)
Experience with AI-assisted content creation tools
Background or coursework in cybersecurity or information security
Experience amplifying customer stories, case studies, and thought leadership
Understanding of SEO principles and how social media supports organic search
Crisis communication and brand reputation management experience in technical industries
Benefits
Incentive plans
Additional benefits
Company
Mimecast
Mimecast is a SaaS-based email management platform enabling companies to administer business communications and data.
1001-5000 employees
H1B Sponsorship
Mimecast has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (1)
2023 (4)
2022 (1)
2021 (1)
2020 (1)
Funding
Current Stage
Public CompanyTotal Funding
$90.24MKey Investors
ATL PartnersInsight PartnersIndex Ventures
2021-12-07Acquired
2017-10-31Post Ipo Equity· $0.4M
2015-11-19IPO
Leadership Team
Marc Zadelhoff
Chief Executive Officer
M
Micheal McCollough
Senior Vice President Global Channels & Alliances
Recent News
crnasia.com
2025-12-11
2025-12-10
The European Financial Review
2025-11-10
Company data provided by crunchbase