LeadingResponse · 2 hours ago
Marketing Analytics Manager
Tampa, FL
Full-time
Onsite
Mid, Senior Level
3+ years expLeadingResponse is a full-service marketing company that assists clients in financial services, healthcare, legal, and senior living sectors. The Marketing Analytics Manager will develop insights to enhance media program performance and efficiency, create reporting requirements, and analyze data to identify trends that drive marketing outcomes.
AdvertisingConsultingInformation TechnologyMarketingSoftware
Responsibilities
Develop reporting requirements and documentation to support ongoing business intelligence needs
Pull, clean, blend, and automate data from multiple sources (media platforms, CRM systems, call tracking, GA4, etc.) into Tableau
Build and maintain dashboards that clearly communicate performance trends, KPIs, and business impacts
Ensure data quality, consistency, and reliability across reports and datasets
Collaborate with IT or external vendors regarding data management to resolve data integrity or system integration issues
Analyze daily, weekly, and monthly media performance to identify efficiency opportunities and trends
Communicate insights to media specialists responsible for the day-to-day management of digital marketing campaigns
Support test and learn strategy development, experiment setup, measurement plans, and performance readouts
Translate complex data into simple, compelling stories for non-technical audiences
Configure and maintain GA4 properties, conversions, audiences, event tagging, and reporting views
Evaluate attribution methodologies and understand how performance indicators vary across channels
Work with marketing and product teams to ensure accurate tracking alignment from click to lead to conversion
Collaborate across departments (Consumer Marketing, Sales, Client Services, Creative, IT) to help ensure organizational alignment and effectiveness of marketing activities
May provide leadership or mentoring to analysts (role can grow into people management)
Present insights to internal teams and occasionally external clients
Qualification
Required
Bachelor's degree in Marketing, Business, Analytics, Finance, Statistics, or related field
3–5+ years of experience in marketing analytics or media performance analysis
Hands-on experience building dashboards in Tableau (or equivalent BI tool)
Strong understanding of paid digital channels (e.g., Google Ads, Meta, LinkedIn)
Experience working with GA4 (property setup, event structure, reporting views)
Advanced proficiency in Excel; SQL experience for querying datasets
Ability to translate performance trends into actionable strategies for media teams
Clear communicator with strong presentation skills
Experience with lead generation funnels and CRM data (Salesforce, HubSpot, etc.)
Familiarity with Snowflake, BigQuery, or other cloud data warehouses
Experience in high-volume digital performance environments focused on ROI and CAC efficiency
Benefits
Be part of a dynamic, growth-focused company transforming consumer acquisition through innovation
Gain valuable experience managing paid and organic programs
Collaborate with a high-performing, cross-functional marketing team
Enjoy a flexible work schedule and opportunities for professional growth
Creative, fast-paced work environment
Competitive base salary
Two weeks paid vacation during the first full year
Fitness reimbursement
Referral bonus program
Health/Dental/Vision/HSA/FSA coverage available 1st of the month following your hire date
401(k) with company match
Paid holidays
Company
LeadingResponse
LeadingResponse is a provider of solutions for professional service firms to acquire clients and generate leads.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$64.5MKey Investors
Prospect Capital Corporation
2017-05-22Acquired
2017-05-10Debt Financing· $64.5M
Leadership Team
Tim Nale
CTO / EVP of Technology & Operations
Lyne Tyler
Chief Financial Officer
Recent News
2025-10-15
2025-03-26
Business Wire
2023-12-21
Company data provided by crunchbase