Oracle · 1 month ago
Behavioral Analytics Lead - New York
Oracle is a leading technology company, and they are seeking a Behavioral Analytics Lead. This role is responsible for analyzing user behavior patterns to drive product, marketing, and business strategy through advanced analytics and collaboration with cross-functional teams.
Data GovernanceData ManagementEnterprise SoftwareInformation TechnologySaaSSoftware
Responsibilities
Analyze user behavior across digital platforms (web, app, product) using advanced analytics techniques
Identify behavioral trends, friction points, motivations, and drop-offs across user journeys
Build predictive and descriptive models related to churn, retention, segmentation, and conversion
Design and evaluate A/B tests, multivariate experiments, and behavioral interventions
Partner with product and marketing teams to validate hypotheses and improve user outcomes
Measure experiment impact and recommend iterative improvements
Translate complex behavioral data into actionable business and product recommendations
Collaborate with Product, UX, Marketing, and Engineering teams to align strategies with insights
Drive strategic initiatives related to growth, personalization, engagement, and retention
Work with behavioral analytics tools such as Mixpanel, Amplitude, Heap, Google Analytics, or Adobe Analytics
Create dashboards and automated reports for leadership using tools like Power BI, Tableau, Looker, or SQL
Build behavioral models using statistical and machine learning techniques
Develop behavior-based segmentation models to improve targeting and personalization
Optimize customer journeys by identifying motivations, intent signals, and blockers
Support UX research with quantitative behavioral insights
Define tracking requirements and ensure clean, accurate behavioral data pipelines
Collaborate with engineering and data platform teams on tagging, instrumentation, and event schema design
Maintain documentation for data dictionaries, KPIs, and tracking frameworks
Qualification
Required
Bachelor's/Master's in Data Science, Statistics, Psychology, Economics, Behavioral Science, Computer Science, or related field
5 plus years of experience in behavioral analytics, product analytics, or data science
Strong SQL skills and proficiency in Python or R
Expertise in tools like Mixpanel, Amplitude, Google Analytics, or Adobe Analytics
Experience with A/B testing frameworks and experimentation design
Solid understanding of statistical modeling and data visualization
Ability to translate data into stories and influence executives and cross-functional teams
Benefits
Medical, vision, and dental benefits
401k retirement plan
Variable pay/incentives
Paid time off
Paid holidays
Company
Oracle
Oracle is an integrated cloud application and platform services that sells a range of enterprise information technology solutions.
H1B Sponsorship
Oracle has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1271)
2024 (846)
2023 (995)
2022 (1192)
2021 (985)
2020 (755)
Funding
Current Stage
Public CompanyTotal Funding
$25.75BKey Investors
Sequoia Capital
2025-09-24Post Ipo Debt· $18B
2025-02-03Post Ipo Debt· $7.75B
1986-03-12IPO
Leadership Team
Recent News
2026-01-12
The Motley Fool
2026-01-12
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