Williams-Sonoma, Inc. · 1 month ago
Analyst, Cust Relation Mktg - Mark & Graham
753 Davis Street, San Francisco, CA, 94111, US
Full-time
Onsite
Entry Level
1+ years expWilliams-Sonoma, Inc. is seeking a Digital Marketing Analyst to join their Pottery Barn Teen Customer Relationship Marketing team. The role focuses on optimizing marketing investments across digital channels to drive sales and improve campaign performance.
Retail
No H1B
Responsibilities
Plan and set up digital marketing campaigns across all channels, including Paid Search, Paid Social, Programmatic/Display, Affiliates and Partnerships, to meet revenue and ROI requirements
Monitor performance across programs and conduct measurement and analysis on the effectiveness and efficiency of digital programs
Meticulously track spend, revenue, and KPIs on a weekly basis and make investment recommendations as necessary
Responsible for weekly reporting, including customer engagement metrics, trends, test results, campaign performance and creative performance
Identify and leverage synergies between all digital programs. Evaluate new customer acquisition metrics and subsequent value of customers acquired
Leverage available analytic tools to gather data and make marketing strategy and investment decisions
Manage monthly financial forecast and accruals
Collaborate with key brand stakeholders to help with the creative development process for all digital assets, for both new programs and refreshes of existing initiatives
Proactively work with team members, other marketing teams, brand, finance, customer analytics, and other cross-functional groups
Work with team members and key business partners to create, present, and implement seasonal strategies
Support the team in various brand initiatives & marketing programs
Contribute to the preparation of monthly presentations to brand partners
Analyze competitive marketplace and follow marketing trends
Qualification
Required
BA/BS Degree in Marketing, Business, or related field
1+ year of experience in Digital Marketing
Enthusiastic and self-motivated, with the ability to lead projects proactively
Analytical, proactive, problem-solver with insatiable curiosity
The ability to see trends and to extract actionable insights from data to drive results
Strong organization and interpersonal skills; excellent written and oral communication skills
The ability to work in a fast-paced environment with the ability to prioritize, work on multiple projects, and be flexible
Intermediate to advanced Excel skills (v-lookups, pivot tables)
Meticulous attention to detail
Ability to build effective relationships within the team and with cross functional partners & vendors
Preferred
Experience with a web analytics system is a plus
Benefits
A generous discount on all Williams-Sonoma, Inc. brands
A 401(k) plan and other investment opportunities
Paid vacations, holidays, and time off to volunteer
Health benefits, dental and vision insurance, including same-sex domestic partner benefits
Tax-free commuter benefits
A wellness program that supports your physical, financial, and emotional health
Company
Williams-Sonoma, Inc.
Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the home.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Marta Benson
CEO Pottery Barn Brands
Jeff Howie
Chief Financial Officer
Recent News
Digital Commerce 360
2024-05-04
2024-05-04
Springfield Business Journal
2024-04-30
Company data provided by crunchbase