Sony Pictures Entertainment · 2 hours ago
Sr Manager, Insights Strategy & Analysis (FAST, AVOD)
Culver City, CA
Full-time
Onsite
Mid, Senior Level
$110K/yr - $142K/yr
7+ years expSony Pictures Entertainment is a global creative entertainment company seeking a Senior Manager, Insights & Product to enhance their DTC AVOD and FAST platforms. This role involves leading strategic insights, audience analysis, and product vision to optimize advertising performance and improve user experience.
ContentFilm DistributionFilm ProductionMedia and EntertainmentTV Production
Responsibilities
Apply a holistic insights toolkit—primary research (quant & qual), viewing and consumption analytics, social insights, UX research, and data platforms—to answer complex business questions
Analyze the TV and streaming landscape to uncover genre trends, audience shifts, competitive insights, and emerging opportunities that inform content strategy and programming decisions
Lead user experience research to understand customer behaviors, identify friction points, evaluate product features, and drive experience improvements across the platform
Measure and analyze advertising performance, providing actionable insights that help optimize ad effectiveness, monetization opportunities, and overall AVOD/FAST revenue strategy
Use social listening to understand audience needs, validate hypotheses, and identify opportunities for content development and marketing
Track, contextualize, and communicate content performance and advertising insights while maintaining a strong awareness of competitive dynamics
Present insights and recommendations in clear, compelling narratives that inform decisions at all levels of the organization
Communicate a strong strategic point of view backed by data and intuition
Define and articulate the vision and strategy for data products—including predictive models, dashboards, business-embedded tools, and advanced analytics applications
Collaborate with cross-functional partners to gather requirements, prioritize features, and ensure data products drive real business outcomes
Work closely with analytics teams (data science, data engineering, BI, and automation) to support execution and elevate analytic capabilities
Lead cross-functional product development with strong project management discipline, ensuring timely delivery of tools and applications
Build and maintain product roadmaps, overseeing the full lifecycle from concept to launch to iteration
Train, mentor, and guide junior team members, fostering a collaborative, innovative, and high-performing team culture
Qualification
Required
7+ years in media, digital entertainment, or product/user experience (UX) research
Hands-on experience with media consumption analysis (e.g., 1st party data, Nielsen or comparable datasets)
Expertise in both quantitative and qualitative research methodologies
Proven ability to define research questions, design studies, execute analyses, and translate insights into actionable recommendations
Strong project management skills and experience working cross-functionally
Proficiency with analytics tools such as Tableau, SQL, and Excel
Familiarity with syndicated consumer, audience, and trend data sources
Deep understanding of the TV and streaming landscape across linear, digital, AVOD, FAST, SVOD, and emerging platforms
Demonstrated success in developing, launching, and managing data-driven products
Experience partnering with analytics teams and working within Agile methodologies
Exceptional written, visual, and verbal communication skills, with experience presenting to executive audiences
Experience supporting digital subscription or digital entertainment businesses
Passion for film, television, and entertainment consumer behavior
Strategic thinker with strong analytical and creative problem-solving skills
Continuous learner dedicated to innovation and improvement
Benefits
Annual incentive
Comprehensive benefits
Company
Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. It is a sub-organization of Sony.
5001-10000 employees
H1B Sponsorship
Sony Pictures Entertainment has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (290)
2024 (258)
2023 (208)
2022 (279)
2021 (210)
2020 (213)
Funding
Current Stage
Late StageTotal Funding
$1M2000-11-07Series A· $1M
Leadership Team
T
Tom Bernard
Co-President and Co-Founder of Sony Pictures Classics
Jake Zim
Senior Vice President Virtual Reality
Recent News
The Hollywood Reporter
2025-12-19
2025-12-19
Company data provided by crunchbase