TechWish · 1 month ago
Marketing Campaign Manager
Merrifield, VA
Full-time
Hybrid
Mid Level
$23.96/hr - $28.85/hrTechwish is seeking a skilled marketing professional to join their team as a Brand & Product Marketing Strategist II. This role will be responsible for managing projects and campaigns in close partnership with internal teammates and cross-functional partners, focusing on delivering holistic marketing campaigns from strategy development through execution.
Information Technology & Services
Responsibilities
Serve as a marketing campaign manager, partnering with team members to deliver holistic marketing campaigns from strategy development through execution
Collaborate with business stakeholders, marketing leaders, and cross-functional partners to identify opportunities that drive product adoption, engagement, retention, and referral behavior across paid, owned, and earned channels
Support the development of campaign briefs and for a range of marketing campaigns and channels (email, push, in-app messaging, paid media, etc.)
Assist in executing the product marketing roadmap, including campaign testing and optimization
Participate in marketing scrum teams, helping prioritize backlogs and align campaign execution with business unit goals
Ensure marketing deliverables meet defined standards and acceptance criteria via Agile ways of working, coordinating with appropriate stakeholders
Support business-critical processes such as compliance review, marketing metrics, project management systems, agile processes, and stakeholder approvals
Maintain knowledge of the brand, products, services, and competitive trends to inform campaign strategy and execution
Evaluate and report on campaign performance, test results, and data insights to stakeholders
Deliver effective communications and presentations to departmental and executive management
Collaborate with agency partners and internal teams to ensure integrated strategies and campaigns are executed and optimized
Manage key stakeholder expectations and contribute to ad hoc initiatives as needed
Qualification
Required
Experience leading brand, product, and/or marketing campaigns, including strategy, execution, and problem-solving
Strong project management and client management skills, with experience working on cross-functional teams
Ability to develop and execute go-to-market plans that drive business results
Excellent organizational, planning, and time management skills; ability to multi-task and adapt quickly
Strong analytical skills; able to synthesize results and present recommendations
Working knowledge of marketing and financial industry trends, products, and services
Proficiency with PCs and collaboration/product management tools
Effective verbal, written, and interpersonal communication skills
Bachelor's Degree in Marketing, Strategy, Business, Finance, or related field, or equivalent experience
Preferred
Product Owner Certification or equivalent experience is a plus
Familiarity with Navy Federal products, services, and organizational objectives is preferred but not required
Familiarity with Marketing campaign development and management in a highly-regulated industry, including collaborating with compliance, fair lending, general counsel is preferred but not required
Company
TechWish
TechWish Services is an entity addressing IT services and product development.
Founded in 1990
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase