1848 Ventures · 5 hours ago
Founding Growth Marketer (SPCloser)
United States
Full-time
Remote
Senior Level
5+ years exp1848 Ventures is backing SPCloser, an AI-powered coaching platform designed for in-person sales professionals. As the Founding Growth Marketer, you will be responsible for driving go-to-market strategy, validating demand, and shaping the SPCloser brand while owning growth end-to-end and collaborating closely with the CEO.
Financial Services
Responsibilities
Be SPCloser’s first marketing hire and key member of the early team, helping refine ICPs, value propositions, and go-to-market for SMB in-home sales
Design and run experiments that drive customer acquisition and activation across PLG and founder-led sales channels
Own the self-serve sign-up and onboarding funnel, running experiments to improve activation, time-to-value, and trial-to-paid conversion
Interview customers and prospects to understand workflows, objections, and language – and turn insights into messaging and campaigns
Run a steady cadence of small experiments across website, email, and in-product touchpoints, doubling down on what works
Set up and maintain a lightweight but reliable growth stack (Webflow, HubSpot, analytics) to track the funnel and guide decisions
Test and scale a focused mix of paid channels (Google, Meta, LinkedIn) once messaging and ICP are validated, using freelancers or agencies where it adds leverage
Define and refine ICPs and buying journeys across self-serve and sales-assisted paths to keep marketing, product, and sales aligned
Use product usage and CRM data to identify high-intent signals and trigger lifecycle campaigns that drive expansion, referrals, and upsell
Plan and produce organic content: social posts, articles, newsletters –that educates and drives engagement, especially on LinkedIn
Partner with industry associations to co-create content, host webinars, and activate member networks
Analyze performance across analytics tools and iterate continuously
Contribute to our content engine with playbooks, customer stories, how-tos, and practical resources
Use AI tools to streamline content creation and marketing automation
Qualification
Required
5+ years in growth, demand generation or full-stack B2B Saas marketing including experience as first or early marketing hire working closely with founders
A scrappy, experiment-driven marketer who thrives in early-stage ambiguity and turns data, insights, and creativity into scalable growth
Energized by building from scratch and comfortable prioritizing ruthlessly with limited time and budget
A hands-on individual contributor who loves writing copy, building landing pages, setting up workflows, and digging into dashboards
Strong bias to action – you'd rather ship a good-enough experiment and learn than polish a campaign for months
Fluent with AI-powered marketing tools
Comfortable with HubSpot or similar CRMs, including automation, email, analytics, and lifecycle management
Experienced working with freelancers, designers, and content partners in fast-moving environments
Proven track record creating high-performing content across blog, social, email, and ad channels
Analytical mindset – comfortable with A/B testing, funnel analysis, and KPI reporting
Strong communicator with excellent writing, editing, and presentation skills
Team-oriented, adaptable, and energized by building something new from the ground up
Company
1848 Ventures
1848 Ventures is a financial services industry.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Molly Dunn
Talent Acquisition Partner
Ryan Routh
Talent Experience Partner
Recent News
2025-07-31
thesaasnews.com
2025-07-30
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