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BlackRock · 7 hours ago

Associate, Global Marketing & Digital Wealth Digital Marketing Team, AMRS SEO/GEO Lead

New York, NY

Full-time

Hybrid

Mid Level

$100K/yr - $130K/yr

3+ years exp

BlackRock is a global leader in investment management, helping clients achieve financial well-being. The AMRS Search Regional Lead will drive SEO and GEO strategy across the Americas, focusing on integrating AI-powered search to enhance BlackRock's organic visibility and commercial impact.

Asset ManagementCrowdfundingFinancial ServicesFinTechReal Estate Investment

Responsibilities

Oversee Conductor access, platform hygiene, and training, and help manage relationships with Conductor and SEO agency (Gain)

Act as SEO/GEO practitioner to make changes to website architecture, content, internal linking and other factors to improve organic visibility for priority topics

Perform ongoing keyword research, optimization and tracking

Monitor KPIs regularly to understand SEO/GEO strategy performance

Active monitoring and sharing of industry news, SEO trends and innovative new tools

Self-manage execution of activities against deadlines across multiple work-streams

Perform competitive research to identify content gaps and technical strategies to improve client performance

Qualification

Technical SEOConductorAdobe AnalyticsGoogle Search ConsoleAI-powered searchPerformance metricsAnalytical mindsetStakeholder managementVendor relationship skillsCommunication skillsProject management