FCA · 1 month ago
Brand Intelligence Manager
Auburn Hills, MI
Full-time
Onsite
Senior Level, Lead/Staff
10+ years expFCA is seeking a Brand Intelligence Manager to lead and evolve Stellantis’ global brand tracking and analysis capabilities. This role will be instrumental in shaping strategic brand decisions by leveraging customer insights and collaboration across departments.
Information TechnologyTelecommunications
Responsibilities
Own and manage the global brand tracking survey and tool across markets
Ensure consistency, relevance, and strategic alignment of KPIs
Translate tracking results into actionable insights for brand and product teams
Design and oversee qualitative studies to explore current and potential brand territories
Identify emotional and cultural drivers of brand perception
Partner with external agencies and internal stakeholders to deliver high-impact research
Structure and evolve the analytical framework for brand positioning
Define and refine brand value models and perception maps
Support brand teams in aligning product and communication strategies with brand identity
Work closely with the Clinic/Product research department to assess future product contribution to brand equity
Collaborate with Product, Design, and Communication teams to ensure brand coherence
Synthesize customer knowledge into strategic recommendations
Develop a robust framework to evaluate Brand value/equity based on tangible and intangible attributes
Present findings to senior leadership and global brand teams
Contribute to long-term brand strategy development
Qualification
Required
Bachelor's degree in Marketing, Business, Psychology, Sociology, or related field
Minimum 10 years in brand research, tracking, strategic marketing roles or related fields
Proven background in customer research and brand analysis (automotive experience not mandatory)
International experience and cross-cultural sensitivity are essential
Strong strategic thinking and analytical capabilities
Expertise in both quantitative and qualitative research methodologies
Excellent storytelling and presentation skills
Ability to influence and collaborate across global teams
Experience in the U.S.OEMs/ brands
Preferred
Product Planning experience
Global project management
Analytics/data/IA/Social Listening
Benefits
Comprehensive Health & Well-being Coverage
Generous Paid Time Off
Competitive Retirement Savings Plans
Income Protection & Insurance Options
Company Vehicle Lease Program
Family Building Benefit
Support for Your Growth and Giving Back
Tuition reimbursement
Student loan refinancing programs
18 paid volunteer hours each year to make a difference in your community
Company
FCA
FCA is one of the largest technology integrators in the field of fiber optic systems for building optical teletransmission networks.
51-200 employees
H1B Sponsorship
FCA has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (328)
2024 (220)
2023 (246)
2022 (346)
2021 (182)
2020 (213)
Funding
Current Stage
Growth StageRecent News
2025-08-07
2025-04-12
2025-04-07
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