Sr Content Strategist jobs in United States
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USA TODAY Co., Inc. ยท 7 hours ago

Sr Content Strategist

positionUnited States
timeFull-time
remoteRemote
seniorityMid, Senior Level
money$58K/yr - $91K/yr
date7+ years exp

USA TODAY Co., Inc. is a diversified media company dedicated to empowering and enriching communities. They are seeking a data-minded journalist with audience expertise to help drive audience and subscription growth through the combination of digital analytics and content strategy.

Newspapers

Responsibilities

Create and monitor reporting and KPI progress, including metrics for loyalty, engagement
Translate data points into actionable insights around coverage and how we reach audiences
Collaborate with journalists to develop tactics and best practices to help reporters and editors remain focused on the content our audiences seek, no matter the platform
Actively participate in the newsroom, monitor story selection and trends; help plan and elevate coverage decisions
Host trainings on best practices, data-informed decision making and use of analytics tools
Partner with product, consumer marketing for holistic audience growth

Qualification

Digital journalism experienceContent analyticsGoogle AnalyticsMicrosoft ExcelAudience growth strategiesSQLData interpretationEffective communicationCollaboration

Required

Experience as a digital leader in a news operation
Prior experience in a digital, print or television news operation is required
Journalism experience is mandatory
7+ years of journalism digital or leadership experience and understanding of the modern digital media landscape
3-5 years of experience in analytics
Passion for helping local editors and reporters craft indispensable journalism that serves the local community
Aptitude for and experience validating, collecting and interpreting data
Pro-active leader that can manage their time and prioritization of tasks
Experience using and building reports with Google Analytics and Parse.ly or similar tools
Advanced skill in Microsoft Excel, including creating pivot tables from complex datasets and understanding of basic Excel formulas
Proven success in collaboration and building trusting relationships
Effective communication. Must be comfortable presenting data in an accessible way to a room of inquisitive journalists

Preferred

Preference will be given to candidates based in the Detroit or Michigan area
Preference for content analytics experience
Preference will be given to journalists that have experience developing, executing and iterating on audience growth strategies
Experience in newsletters, social, SEO, video, sports or other specialty roles is exciting and should be outlined in your application
SQL and experience with using AI to analyze data a bonus

Company

USA TODAY Co., Inc.

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USA TODAY Co., Inc.
dateFounded in 1906
location
New York, NY, US
people-size10001+ employees
web-link
https://www.usatodayco.com/

Funding

Current Stage
Late Stage

Leadership Team

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Michelle Crossman
Manager of Columbus Magazines Group- Columbus Monthly, Columbus CEO, Columbus Weddings
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Mike Reed
Chairman / CEO
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Recent News

NYT > Business
Gannett Changes Name to USA Today Co.
2025-11-05
Morningstar.com
Gannett Rebrands to USA TODAY Co.
2025-11-04
thefly.com
Gannett changing name to USA Today Co.
2025-11-04
Company data provided by crunchbase