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Hobart and William Smith Colleges · 1 month ago

Content Strategy & Editorial Manager

Geneva, NY

Full-time

Hybrid

Mid, Senior Level

$70K/yr - $70K/yr

5+ years exp

Hobart and William Smith Colleges is a liberal arts and sciences institution known for preparing students for meaningful lives and fulfilling careers. The Content Strategy & Editorial Manager plays a central role in shaping the institution's presence primarily on the website, managing content accuracy and producing high-quality written materials while supporting graphic design needs.

Higher Education

Responsibilities

Oversee content across the HWS website, ensuring pages are accurate, current and aligned with institutional messaging and brand standards

Audit and maintain site structure and navigation to support user experience best practices

Partner with Communications colleagues and campus stakeholders to identify content needs, gather information and ensure messaging consistency

Working with the Creative Director and the Associate Vice President for Communications, monitor site analytics to recommend content improvements and identify emerging trends

Report and write stories for the HWS website, e-newsletters and the Pulteney Street Survey magazine, including feature stories, student and faculty profiles, campus news and event coverage

Write and edit website and marketing copy for clarity, accuracy and tone

Assist in developing editorial calendars for digital and print channels

Conduct interviews with students, faculty, staff and alumni to support storytelling

Ensure all written content reflects institutional voice and editorial standards

Support the Communications design team with basic graphic design needs for print and digital, including web graphics, social media assets, simple publications, posters and promotional materials

Prepare images and graphics for the web, ensuring accessibility, performance optimization and brand alignment

Collaborate on visual storytelling by pairing written content with compelling images, layouts and multimedia elements