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RBC · 1 month ago

Banking and Lending Sales Strategy Lead - Independent RIA Channel

New York, New York, United States of America

Full-time

Onsite

Mid, Senior Level

$110K/yr - $190K/yr

7+ years exp

RBC is a leading financial institution seeking an experienced Sales Strategy Lead to oversee the growth of its Banking and Lending business within the Independent Registered Investment Advisor (RIA) channel. This role involves developing sales strategies, managing channel partner relationships, and leading a sales team to enhance client experiences and drive product adoption.

BankingFinancial ServicesWealth Management

Responsibilities

Design and implement effective sales strategies to drive the adoption of banking and lending solutions in the RIA channel, particularly high-yield savings and securities based lending products

Set and monitor sales performance targets, ensuring alignment with the company’s overall objectives

Analyze market trends, competitor offerings, and RIA client needs to continually evolve the sales approach and identify new opportunities

Build and nurture relationships with key RIA firms, helping them understand the value and benefits of our banking and lending products

Provide ongoing support to RIA partners, ensuring they have the resources, training, and tools to succeed in offering our products to their clients

Work closely with the RIA sales teams and provide them with insights and guidance on how to best approach prospects and clients

Collaborate with the product and innovation teams to tailor banking and lending offerings to meet the specific needs of RIAs and their clients

Provide feedback from the RIA channel to influence product roadmaps and ensure our solutions remain competitive and relevant

Lead, mentor, and support a team of banking and lending sales professionals focused on the RIA channel

Foster a culture of collaboration between internal departments (sales, marketing, product, operations) to ensure the RIA strategy is successfully executed

Develop and implement training programs to enhance the knowledge and performance of the sales team

Regularly track and report on the performance of the RIA channel, providing insights into sales trends, market penetration, and customer feedback

Conduct regular performance reviews to ensure the strategy is effective and adapt it as needed based on market changes

Ensure the delivery of a seamless, high-quality experience for RIAs and their clients throughout the sales cycle

Focus on long-term client retention and satisfaction through thoughtful, consultative sales methods and tailored solutions

Qualification

Sales Strategy DevelopmentRelationship ManagementFinancial Services KnowledgeTeam LeadershipAnalytical SkillsLong Term PlanningProduct DevelopmentCommunication SkillsProblem Solving

Required

7+ years of experience in sales strategy, business development, or relationship management in the financial services industry, with a focus on banking, lending, or wealth management solutions

Deep understanding of the independent RIA landscape and the specific needs of RIAs in terms of banking, lending, and financial services

Proven ability to develop and execute successful sales strategies, with strong analytical and problem-solving skills

Excellent communication and negotiation abilities are essential

Experience leading and mentoring sales teams, with a track record of building high-performing teams in a fast-paced environment

Bachelor's degree in business, finance, or a related field