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JAGGAER · 2 hours ago

Director, Demand Generation (Remote)

United States

Full-time

Remote

Director/Executive

JAGGAER is a leading provider of an intelligent Source-to-Pay and Supplier Collaboration Platform, specializing in procurement and supply chain solutions. The Director of Demand Generation is responsible for driving customer acquisition and pipeline growth through strategic leadership and cross-departmental collaboration, while developing integrated, data-driven marketing programs to enhance revenue growth.

Enterprise SoftwareInformation TechnologyProcurementSaaSSoftware

Responsibilities

Foster the growth of AI-centric teams by championing upskilling in AI tools, data-driven marketing, and agile execution, while leading and driving the development of the Marketing and Inside Sales teams

Manage and develop the Demand Gen and Inside Sales teams, ensuring strong alignment between marketing campaigns and outbound prospecting efforts

Create and execute high-level pipeline generation strategies, including ABM and outbound initiatives, aligned to sales objectives and company growth targets

Define the demand tech stack strategy with a focus on automation, personalization, and AI integration, supported by robust data and content management to power AI capabilities

Set and manage the demand generation budget, allocating resources for maximum ROI and balancing long-term strategy with short-term performance

Establish and track KPIs and performance metrics that clearly demonstrate marketing and Inside Sales contributions to pipeline, funnel conversion, and revenue

Provide executive-level reporting and insights, regularly presenting to the C-level Executive Leadership Team on campaign performance, funnel health, and pipeline forecasts

Leverage tools like Marketo or Salesforce to build and refine automated programs, drive pipeline velocity, and improve lead handoffs and conversion

Develop the annual strategic pipeline plan based on the sales segment growth plan

Lead AI-driven campaign evolution and omni-channel program optimization (SEO, ABM, webinars/events, etc) by leveraging generative and predictive AI to enhance personalization, automate segmentation, and improve efficiency, creative output, and ROI

Collaborate cross-functionally with Product Marketing, Sales, and Customer Success to ensure message consistency, audience alignment, and go-to-market cohesion

Solve complex problems creatively, using data, stakeholder input, and market insights to overcome blockers and continuously improve performance

Qualification

Demand generationMarketing automationAI integrationABMData-driven marketingSaaS experienceProject managementCommunication skillsProblem solving

Required

A Bachelor's and/or Master's degree in Marketing, Business, or a closely related field is required

A strategic and hands-on demand generation leader with deep expertise in marketing automation, ABM, and AI-powered workflows, with a strong analytical mindset and a passion for leveraging AI, experimentation, and next-gen marketing strategies

A proven track record in high-growth SaaS or tech environments is highly desirable. You should have a deep understanding of the sales funnel, lead generation, and conversion optimization

A confident communicator with executive presence, comfortable presenting to senior leadership and C-level stakeholders

A proactive problem solver who thrives in fast-paced, high-growth SaaS environments

A strong operator and project manager, capable of orchestrating complex, multi-touch campaigns with precision and agility

A data-driven decision maker who knows how to define, measure, and optimize KPIs that tie directly to business outcomes

Willingness to travel internationally (30%)