sweetgreen · 1 month ago
Customer Insights & Analytics Lead
Los Angeles, CA
Full-time
Onsite
Senior Level
$83K/yr - $119K/yr
7+ years expSweetgreen is on a mission to build healthier communities by connecting people to real food. The Customer Insights & Analytics Lead will be responsible for analyzing customer behavior and turning data into actionable insights that inform decision-making across various teams, driving growth and enhancing customer engagement.
Food and BeverageOrganic FoodRestaurants
Responsibilities
Deliver the insights and analysis that inform Sweetgreen’s customer strategy, content, menu, promotions, and brand decisions
Lead insights strategy and expand both quantitative and qualitative insights and analysis capabilities in partnership with our Data Science and Analytics Team
Develop sweetgreen’s AI-driven insights toolkit and customer research practices, improving visibility into customer needs and behavior, fueling faster testing pipelines, and identifying cultural and competitive trends
Translate complex data into compelling stories and executive-level presentations
Collaborate cross-functionally across Marketing, Product, Engineering, Finance, and Store Ops analytics and leadership teams to present holistic perspectives and solutions
Analyze customer data across the business (customer history, product analytics, customer engagement, and VoC) to identify key growth opportunities via acquisition, retention, and increased LTV
Recommend and leverage leading-edge technologies to inform target customer segments and drive customer behavioral change
Analyze customer behavior and the link to menu engagement and marketing calendar performance to understand drivers of frequency, spend, and churn
Guide creation of key customer journeys, use occasions, and personas to inform marketing and product strategies
Own customer measurement and reporting strategy to provide ongoing measurements of business health, shifts in customer patterns, and loyalty and CRM performance
Evaluate the effectiveness of marketing campaigns in driving customer behavior change across owned, earned, and paid channels (e.g. increased frequency, share of voice, share of wallet, etc)
Partner with the Finance team to define investment guardrails and determine ROI for marketing spend
Establish a regular reporting framework that can speed decision-making and help optimize marketing investment
Drive a holistic understanding of performance across ordering channels (in-store, digital, marketplace, etc) to inform areas of focus and strategic need
Drive a deeper near-real-time understanding of CRM, Loyalty, and personalized marketing performance
Measure incrementality and effectiveness of loyalty offers and content personalization
Ideate and evaluate strategic test opportunities in partnership with CRM, Loyalty, and Product
Partner with retention marketing and analytics teams to move to a more predictive, personalized, and AI-driven approach to mitigate churn and drive customer frequency
Qualification
Required
7-10 years in analytics or strategy roles, with at least 2 years leading an analytics function
Proven ability to influence stakeholders through data storytelling
Strong business acumen with a bias toward action and results
Strong SQL and data visualization skills (e.g., Tableau, Hex, Power BI, Alteryx) - the ideal candidate needs to be able to do the work as well as direct the work
Experience with established marketing analytics platforms (e.g., Google Analytics, Braze, Amplitude) and a familiarity with emerging predictive analytics platforms
Hands-on experience utilizing enterprise data lake platforms (e.g., Snowflake)
Preferred
Experience in consumer brands, QSR/restaurant, or retail industries is a plus
Benefits
Three different medical plans to suit your and your family's needs
Dental and Vision insurance
Flexible PTO plan
401k program
Employee HSA and FSA
Complimentary greens
Free sweetgreen swag
Company
sweetgreen
Sweetgreen is a fast casual restaurant chain that serves simple, seasonal, and healthy salads, and grain bowls.
1001-5000 employees
H1B Sponsorship
sweetgreen has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (4)
2023 (1)
2022 (2)
2021 (5)
2020 (3)
Funding
Current Stage
Public CompanyTotal Funding
$478.6MKey Investors
FidelityT. Rowe PriceRevolution
2021-11-18IPO
2019-09-19Series I· $150M
2018-11-16Series H· $200M
Leadership Team
Jonathan Neman
Co-Founder + CEO
Nicolas Jammet
Co-Founder & Chief Concept Officer
Recent News
The Motley Fool
2025-12-31
Morningstar.com
2025-12-30
MarketScreener
2025-12-30
Company data provided by crunchbase