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Bass Pro Shops · 7 hours ago

Public Relations Manager

Ridgedale, MO

Full-time

Onsite

Entry, Mid Level

2+ years exp

Bass Pro Shops is a leading retailer in outdoor recreation products, and they are seeking a Public Relations Manager to lead media communications and enhance the company's public image. The role involves creating media relationships, coordinating media events, and managing PR efforts to ensure positive exposure for the company's offerings.

E-CommerceHuntingRetail

Responsibilities

Create relationships with writers, editors and members of the media and ascertain needs or inform of new offerings or press opportunities

Proactively assist media with requests by sending media kits, press releases, video files and electronic images

Appropriately prioritize media opportunities and respond appropriately or seek assistance

Strategize with social media and web content team members to ensure all communication facets are aligned at any given time

Make follow-up phone calls with magazines, media, etc. to ensure receipt of mailing or fax and secure coverage or attendance of media events

Determine offerings to showcase for media events, media kits and trade shows

Write/edit press releases on new offerings and events and prepare for printing and distribution through the creation of media lists containing targeted outlets and regions with preferred areas of coverage

Coordinate between departments to obtain, organize and store new photography to add to the Big Cedar inventory

Assemble media kits and coordinate bulk mailings

Use cloud based operating systems to store and organize information and share with media

Make arrangements with writers’ groups and conferences to attend and plan events for conference participation

Assist with organizing and hosting media, VIP individuals and/or groups/special events, having flexibility to be available days, nights, and weekends

Maintain database of media personnel/contacts. Continue setting up email groups of writers and organize by region and writing specialty

Keep record of all Big Cedar/Big Cypress Lodge and Big Cedar Golf press coverage and distribute said press coverage to the larger team when relevant

Monitor and track expenses

Manage relationships with our national PR firm and National Golf PR firm through regular meetings

Obtain bids and price quotes on various projects

Brand and content management across multiple channels including but not limited to: websites, social media, eblasts and Big Cedar collateral

Occasional travel to Memphis, TN for broadcast opportunities and social/video needs

Manage the productivity and accountability of public relations firms to secure media coverage, organization of PR files, documentation of efforts, media pitches, media visits

Manage and originate all Big Cedar (and accompanying hospitality properties) photography and the distribution of said photography for print media, website graphics, etc

Create and distribute responses to the public during crisis situations after obtaining all needed approvals

Perform other duties within scope of position as assigned

Qualification

Public RelationsMedia RelationsSocial Media ProficiencyMicrosoft OfficeProject ManagementResearch AbilitiesWritten CommunicationVerbal CommunicationInterpersonal SkillsProblem Solving

Required

Bachelor's Degree

Highly skilled in Microsoft Office

Deep understanding of how traditional and digital media channels operate to secure coverage and manage the flow of information

Ability to handle difficult situations calmly and efficiently to protect the company's public reputation

Awareness of current industry trends and the role PR plays within them

Proficiency in social media platforms, online reputation management, and digital tactics

Knowledge of marketing principles and how PR fits into the overall strategy

Excellent written, verbal, and public speaking skills to draft compelling content and represent the company

Ability to develop innovative strategies and solve problems effectively

Strong interpersonal skills to build and maintain relationships with internal teams, media, and the public

Skill in storytelling and creating engaging narratives to connect with the audience

Ability to manage projects effectively

Strong organizational and project management skills to handle multiple campaigns and meet deadlines

Ability to adapt to changing situations and work well under pressure

Ability to track and analyze media coverage and campaign performance

Strong research abilities to stay informed and support strategic planning

Preferred

2-4 years' public relations experience preferred

Benefits

Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!

Medical

Dental

Vision

Health Savings Account

Flexible Spending Account

Voluntary benefits

401k Retirement Savings

Paid holidays

Paid vacation

Paid sick time

Bass Pro Cares Fund

And more!

Company

Bass Pro Shops

Glassdoor3.5

Your Adventure Starts Here! Find gear for Fishing, Boating, Hunting, Camping, and much more at Bass Pro Shops. It is a sub-organization of Great American Outdoors Group.

Founded in 1972

Springfield, Missouri, USA

10001+ employees