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Rockwell Automation · 8 hours ago

Lifesciences Integrated Campaign Leader

Mayfield Heights, OH

Full-time

Hybrid

Senior Level

$131K/yr - $197K/yr

5+ years exp

Rockwell Automation is a global technology leader focused on enhancing productivity and sustainability for manufacturers. The Lifesciences Integrated Campaign Leader will oversee integrated marketing campaigns within the Lifesciences sector, managing budgets, tracking ROI, and collaborating with sales teams to ensure alignment and success of marketing initiatives.

HardwareIndustrial AutomationSales AutomationSoftware

No H1B

Responsibilities

Develop annual marketing plan and budget requirements as part of the Global Industry Marketing COE team during our annual operational planning cycle. They will ensure a marketing plan that is consistent with business goals and growth targets for the region

Collaborate with Global LS sales leaders to ensure a closed-loop of feedback and closely coordinate campaigns. The selected individual will ensure seamless communication and elevate challenges and priorities in a timely manner

Collaborate with broader Global Marketing organization to execute integrated campaigns; including Marcom, Events, Digital, Demand Generation, Social, PR and other teams. Lead a matrixed campaign crew comprising of these functions

The role will have responsibility for budget, spend tracking, and ROI measurement and will own the tracking of plan vs actual spend for LS campaign

Ensure Global industry message alignment within regional focused campaigns and appropriate budget allocations

Interface with LS customers frequently, develop collaborations for webinars, conference presentations, articles and blogs. Learn of coming trends and translate these into future investment opportunities and marketing program strategies

Develop and maintain a network of marketing vendors, industry associations and societies. Ensure thought leadership through oral presentations, blogs and success stories to establish Rockwell’s market leadership in the industry. Evaluate ROI for membership and participation

As a member of the Global Industry Marketing team, participate in global projects and contribute to Global strategic content creation, Automation Fair planning (Rockwell Automations’ annual customer conference) and other globally oriented workstreams

Responsible for industry proof points, campaign material, collateral for trade conferences and sales enablement support

Lead the planning of LS marketing program at Automation Fair, our biggest industry facing event. Specifically, LS booth, demos, partner demos, customer presentations and panels and manage enablement and booth staffing

Qualification

Lifesciences marketing experienceIntegrated campaign managementBudget managementCampaign measurement skillsDigital marketingProgram management skillsCommunication skillsWrittenLeadership skillsSelf-starterOral presentation skills

Required

Bachelor's degree in relevant field

Must be able to work hybrid from a Rockwell Automation office in USA

Legal authorization to work in US is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening

Ability to travel for business within North America, Europe and Asia; ~25% travel

Preferred

The position requires a broad marketing skill set, and at least 5-7 years of marketing experience in Industry Marketing or Lifesciences End User/OEM Marketing Roles in target industries

Extensive experience in marketing to Lifesciences manufacturing, quality, IT/OT functions

Substantial knowledge and 5+ years of experience marketing in the LS manufacturing space, knowledge of manufacturing automation or digital technologies used within manufacturing is highly desirable

5+ years of experience and exceptional skills as a Marketing manager running integrated campaigns with aligned Global and regional execution are a must. Specifically, we seek experience with execution of customer focused regional events, user group meetings, conferences, email campaigns, webinars, digital marketing, social media marketing

Strong communicator, with mastery in English language communication to be successful as part of a global team. The ability to communicate with colleagues across regions is also a must

Excellent written, oral and presentation skills required and maybe be evaluated during interview. Candidates are encouraged to provide past marketing campaign or writing examples

This individual should be able to write LS industry/ customer-specific and brand consistent marketing copy

Leadership skills are required as this individual will need to lead a matrixed campaign crew through influence and without direct authority. This individual should be able to serve as event master of ceremonies, organize and moderate customer sessions as needed

Strong campaign measurement skills to enable measurement of program KPIs, and reporting on program goal attainment

Strong Program management skills to stay organized, maintain timelines and ensure on time and on budget campaign execution in a matrixed environment

Self-starter, and self-motivated to thrive and drive the LS integrated campaign and LS industry marketing to success. Identifying risks, putting together risk mitigation strategies, ensuring communication with stakeholders are all a must for success in this role