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Opendoor · 1 hour ago

Senior Manager, Partner Lifecycle Marketing

Seattle, WA

Full-time

Onsite

Senior Level

$124K/yr - $155K/yr

5+ years exp

Opendoor is focused on transforming the homeownership experience and is seeking a Senior Manager for Partner Lifecycle Marketing. This role will own and scale marketing programs to engage and retain real estate professionals, utilizing AI-powered strategies to enhance partner interactions and drive referrals.

MarketplaceProperty DevelopmentProperty ManagementPropTechReal Estate

Responsibilities

Own the full partner lifecycle journey across email, SMS, and push — from agent sign up and onboarding through enablement, activation, reactivation, and retention

Design and execute multi-channel programs that educate partners on Opendoor's value proposition, drive referral behavior, and maximize lifetime partner value

Build segmentation and personalization strategies based on partner type (agents, brokers, institutional partners), engagement level, transaction history, market dynamics, and predictive signals

Partner with Sales to define lead scoring, routing logic, and handoff protocols that optimize partner conversion and experience

Lead the development and deployment of AI-powered email personalization — leveraging dynamic content, behavioral triggers, and predictive models to deliver 1:1 relevant messaging at scale

Build automated workflows and drip campaigns that reduce manual touch points while increasing engagement and conversion

Collaborate with Marketing Operations and Analytics teams to implement and optimize personalization engines, testing frameworks, and performance dashboards

Establish a rigorous testing roadmap across creative, messaging, timing, segmentation, and channel mix to continuously improve program performance

Run A/B and multivariate tests on key journeys, messaging frameworks, and AI personalization strategies

Analyze results, extract insights, and scale learnings across the partner lifecycle program

Work closely with Partner Sales leadership to align on priorities, share performance insights, and co-develop enablement content

Collaborate with Brand and Creative teams to develop partner-specific assets and messaging that balance brand consistency with channel-specific needs

Partner with Growth Science and Analytics teams on attribution modeling, incrementality measurement, and cohort analysis

Define, track, and report on key performance metrics including partner engagement rates, referral conversion, email-driven transactions, LTV by cohort, and program ROI

Deliver regular performance readouts and strategic recommendations to VP and executive leadership

Build dashboards and reporting infrastructure that provide real-time visibility into partner lifecycle health

Qualification

Lifecycle marketingCRM strategyAI-powered personalizationMarketing automation platformsSegmentation strategiesEmail marketingStakeholder managementAnalytical skillsCommunication skillsCollaboration

Required

Minimum 5+ years in lifecycle, CRM, or partner marketing (B2B/B2B2C environments) with a proven track record of building and scaling multi-channel programs that drive measurable business outcomes

Hands-on expertise with Braze, Iterable, or similar enterprise marketing automation platforms — you can build complex journeys, segmentation logic, and dynamic content without heavy support

Strong technical skills (HTML, SQL, audience building, API integrations, analytics platforms) and experience implementing AI-powered personalization and behavioral automation at scale

Autonomous operator with test-and-learn mentality — you identify opportunities, design rigorous experiments, move fast, scale what works, and kill what doesn't

Systems thinker and hands-on executor — equally comfortable building the strategy deck and setting up the campaign in platform

Excellent stakeholder management and communication skills — you can influence cross-functional partners, distill complex programs into executive-level recommendations, and build productive partnerships with Sales teams