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Match · 10 hours ago

Media Strategy Manager

New York, NY

Full-time

Hybrid

Senior Level

5+ years exp

Match Group is a leading provider of dating services across the globe, and they are seeking a visionary Media Strategy Manager to unlock growth through actionable insights and media plans. This role involves developing integrated data-backed media strategies, collaborating with cross-functional teams, and guiding media mix decisions to drive user acquisition and brand growth.

Information TechnologyInternetSocialSoftware

Responsibilities

Lead the development of integrated data-backed media strategies across all channels (digital, social, traditional, and emerging platforms) to drive user acquisition, brand growth, and review across Match Group

Build and present business case for new initiatives; including risk and opportunities

Partner with brand, creative, insights and analytics teams to align media strategies with overall business goals, setting clear expectations for outcomes

Use data-driven insights to guide media mix decisions, audience segmentation, and campaign optimization

Stay ahead of media trends, technologies, and platform updates to drive innovation and competitive advantage

Collaborate with cross-functional teams (brand, comms, product marketing, analytics) to ensure cohesive storytelling and channel alignment

Partner with shared media buying team and agencies to effectively communicate and implement campaigns

Serve as the knowledge export for all media channels

Qualification

Media strategyData analysisPerformance marketingConsumer tech experienceEmerging digital platformsBusiness case developmentAudience segmentationBachelors degreeCollaborationCommunication

Required

5+ years in strategy, consulting, growth marketing, or media in a consumer tech or subscription-based company

Rich knowledge of the ever changing media landscape; domestic required, international preferred

Exceptional analytical skills with the ability to show how media plans will impact business outcomes

Strong collaboration and communication skills; comfortable presenting to senior stakeholders

Experience with performance marketing, brand media, and emerging digital platforms

Bachelors degree in Business, Economics, Marketing, or related field

Benefits

Mind & Body – Medical, mental health, and wellness benefits to support your overall health and well-being

Financial Wellness – Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), as well as an employee stock purchase program to help you feel supported in your financial security

Unplug – Generous PTO and 14 paid holidays so you can unplug

Career – Annual training allowance for professional development and ERG membership opportunities and events so you feel connected and empowered in your work

Family – Families come in all shapes and sizes so we offer 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources, as well as pet insurance and discounts

Company Gatherings – We host fun happy hours and company events where our employees get to know each other and build a sense of connection and belonging!