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Ad Council · 16 hours ago

Senior Manager, Influencer Marketing

United States

Full-time

Remote

Senior Level

$90K/yr - $95K/yr

5+ years exp

The Ad Council is a nonprofit organization that focuses on social impact campaigns. As a Senior Manager of Influencer Marketing, you will lead influencer strategy and execution for social impact campaigns, managing relationships with trusted messengers and enhancing processes within the Creators for Good team.

AdvertisingMarketingNon Profit

Responsibilities

Develop overarching influencer marketing & talent-centered earned media strategies for dedicated campaigns that will be informed by campaign messaging and target audience definition

Independently oversee all aspects of influencer campaign execution including: creator sourcing, vetting, outreach, brief development, creative content development, campaign launch, and comprehensive measurement, analysis & reporting

Build & foster relationships with cross-functional teammates across the Ad Council to ensure Creators for Good programs deliver campaign impact and meet or exceed client goals

Collaborate with and mentor Creators for Good teammates to share best practices, new ways of working, and foster a culture of ownership & accountability across the team

Stay abreast of relevant current events, cultural moments and industry trends to identify new and innovative opportunities or trusted messenger partnerships for campaigns

Engage in ongoing learning and development opportunities, including identifying opportunities for cross-functional collaboration and enhancing our team’s efficacy through emerging and evolving tactics

Manage external influencer network vendors and partners when applicable and oversee all aspects of the partnership, ensuring goals are met on time and within budget

Leverage data and insights provided by the internal Strategy and Evaluation team and monitor emerging news about campaign causes and issues to identify opportunities to break into the conversation

Independently manage campaign budgets, internal accounting, and vendor invoicing ensuring all activations are executed within budget and all vendors or creators are paid on-time

Contribute to Creators for Good Thought Leadership efforts through participation in industry panels & events as an expert in the impact of Trusted Messengers on the country’s most pressing social issues

Support larger Ad Council efforts at industry events such as panels, conferences & events featuring talent

Qualification

Influencer marketingSocial media strategyCampaign managementClient managementProject managementSocial listeningTeam managementCreative thinkingCommunication skills