Roku · 3 hours ago
Senior Director, Product Management, Viewer Experience
San Jose, CA
Full-time
Hybrid
Director/Executive
$450K/yr - $550K/yr
15+ years expRoku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and they are seeking a Senior Director of Product Management to lead the teams responsible for Roku's core viewer experiences. This role involves defining the strategy for viewer experience, working across various teams to enhance content discovery and user satisfaction, and influencing key product decisions.
AdvertisingAdvertising PlatformsConsumer ElectronicsDigital EntertainmentDigital MediaHardwareMedia and EntertainmentSoftwareVideo Streaming
Responsibilities
Define and drive the long-term strategy for Roku's viewer experience across the Home Screen, OS navigation, Live TV and Sports discovery, The Roku Channel surfaces, and mobile apps
Set clear priorities that balance viewer needs, partner requirements, and business outcomes
Champion a user-first approach that guides design, engineering, and business teams toward simple, high-quality experiences
Establish decision frameworks that clarify trade-offs (e.g., advertising vs. subscriptions vs. simplicity) and ensure decisions stick across the organization
Lead and mentor a team of senior PMs and directors across multiple surfaces and geographies
Partner deeply with engineering, UX, data science, AI personalization, Ads, and Subscriptions to deliver cohesive, platform-level solutions
Serve as a primary product decision-maker on complex tradeoffs spanning revenue, engagement, personalization, and usability
Build trusted relationships with senior stakeholders and represent the viewer's voice in key forums
Drive major product releases across Roku OS surfaces and mobile apps, from concept through launch and iteration
Ensure product goals are grounded in data, experimentation, and real consumer insights
Build and maintain a culture of accountability, operational excellence, and high-velocity iteration within your teams
Integrate AI- and ML-driven personalization in ways that materially improve viewer discovery, retention, and satisfaction
Partner with Roku's AI and data science teams to define how recommendations, ranking, and browsing should work across Roku's surfaces
Ensure our use of AI is understandable, trustworthy, and aligned with Roku's brand and viewer expectations
Recruit, develop, and retain a world-class product management team
Set high standards for product thinking, communication, user-centricity, and cross-functional collaboration
Foster a culture of clarity, curiosity, and strong product judgment
Communicate strategy, priorities, and results to senior executives and cross-functional partners
Provide crisp, unambiguous direction that accelerates progress and reduces churn
Represent the Viewer Experience organization in executive reviews and other high-visibility forums
Qualification
Preferred
15+ years of product management experience, including 8+ years leading product teams in high-scale consumer tech or platform environments
A track record of delivering large-scale consumer experiences across multiple surfaces (TV, mobile, or web)
Deep understanding of user behavior, content discovery, and information architecture in complex ecosystems
Experience working with AI/ML or data science teams on recommendations, ranking, search, or other personalized experiences
Strong product instincts with the ability to simplify complexity, make tradeoffs, and drive alignment
Technical fluency and a history of building strong partnerships with engineering leaders
Exceptional written and verbal communication skills, including experience presenting to senior executives
Experience influencing and aligning large cross-functional organizations toward a shared vision
A passion for building products that viewers love and that create long-term business value
Benefits
Health insurance
Equity awards
Life insurance
Disability benefits
Parental leave
Wellness benefits
Paid time off
Global access to mental health and financial wellness support and resources
Statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension)
Company
Roku
Roku develops video streaming devices that provide users access to Internet-streamed video or audio services.
1001-5000 employees
H1B Sponsorship
Roku has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (120)
2024 (166)
2023 (81)
2022 (279)
2021 (195)
2020 (107)
Funding
Current Stage
Public CompanyTotal Funding
$212.01MKey Investors
News CorpFidelityGlobespan Capital Partners
2017-09-28IPO
2015-11-09Series H· $45.5M
2015-11-01Secondary Market
Leadership Team
Preston Smalley
VP of Viewer Product
T
Thomas Dodson
Vice President of Platform Operations
Recent News
2025-12-31
2025-12-30
2025-12-29
Company data provided by crunchbase