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Mars · 16 hours ago

Global Sr. Director, Human Insights Category & Brand Leadership (Snacking)

Chicago, IL

Full-time

Onsite

Director/Executive

$249K/yr - $342K/yr

Mars is a leading company in the snacking sector, seeking a strategic leader for their Global Snacking division. The role involves driving insights and strategies to enhance brand growth and category dynamics through data-driven storytelling and advanced analytics.

ConfectioneryConsumer GoodsFood and BeverageManufacturing

Growth Opportunities

Responsibilities

Connect data sources to proactively drive insights and foresight into Global Strategic Cells & Global Portfolio Strategy to identify future growth opportunities / tailwinds and proof against headwinds

Collaborate and drive synergy with Future Foresight and One Demand Intelligence to drive Global Portfolio growth and manage risks

Global Brand Stewardship and Comms strategy

Champion Growth Philosophy thinking and Flywheel with their Portfolio partners

Working in partnership with the global innovation team to nurture early stage projects moving towards scale that will build brand and category growth

Identifying and applying existing and new research methodologies to improve risk management as innovation moves from idea to launch

Translate foresight into actionable future focused insights that will drive the Portfolio Strategy to ensure the Portfolio is ready for the future and always relevant for the region

Elevate understand of the broader category and brand dynamics through strong analysis and business partnering

Support business understanding of performance through the right reporting in the right forums at the right time

Embed category/brand insights into OP process, strategic reviews and Growth Legacy for strategic cells

Works with stakeholders to understand and set the Portfolio and Innovation analytics agenda

Build and deliver a roadmap for function transformation, leveraging new methods, technologies and AI that enhance the decision making of Mars Snacking

Leverage advanced analytic solutions that use both structured and unstructured data to uncover insights and answer business questions

Be a driver of change to embed all new approaches not only in the global team, but all regional teams around the world

Develop high performing global team that had exceptional partnership with all regional teams through collaboration and communication

Qualification

Consumer insightsMarket researchAdvanced analyticsBrand strategyInnovation methodologiesStakeholder influenceTeam developmentCollaborationCommunication

Required

Experience in consumer/shopper insights and market research (preferably in CPG)

Proven track record of working in innovative ways, piloting new approaches, tools and methodologies

Proven track record of driving impact by influencing key stakeholders and shaping business strategy

Integrator experience: Strong business acumen and broad understanding of how to integrate insights and analytics capabilities to deliver against the business agenda