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CRG · 21 hours ago

Consumer Insights Specialist

Knoxville, TN

Full-time

Onsite

Entry, Mid Level

$79K/yr - $79K/yr

2+ years exp

CRG is partnered with one of their clients to find a Consumer Insights Specialist to join their team. This role focuses on using data and consumer insights to drive brand growth and support the brand team in executing plans and reviewing performance.

Staffing & Recruiting

Hiring Manager

Wil Pfeiffer

Responsibilities

Drive brand growth by using data and consumer insights to shape national, regional, and retailer-specific plans

Guide decisions on distribution, shelving, promotions, and pricing, using syndicated data and shopper insights

Support the brand team—setting goals, partnering with Sales and brokers to execute plans, and reviewing performance

Lead strategic category management work internally and with major retailers

Educate teams on how to use data effectively

Act as a thought leader on category, retailer, and shopper behavior

Qualification

Advanced analytical skillsCategory ManagementNielsen/IRI experienceMicrosoft ExcelMicrosoft PowerPointPrioritization skillsData coordinationTime-management skills

Required

Bachelor's degree required

At least 2 years of experience in CPG and/or retail grocery in areas like Category Management, Sales, Sales Planning, Trade Marketing, or Market Research

Advanced analytical skills; able to identify issues, form hypotheses, and use data (syndicated, loyalty, custom studies, shipment/financial) to create insights

Able to turn insights into clear, fact-based plans and presentations

Strong Microsoft Excel and PowerPoint skills (required)

Comfortable working with data in spreadsheets/databases

Ability to coordinate work with indirect reports (broker BI and Shelf Technology teams)

Strong prioritization and time-management skills; able to handle multiple projects and meet deadlines