Sony Pictures Entertainment · 11 hours ago
Sr Analyst, Insights Strategy & Analysis
Culver City, CA
Full-time
Onsite
Mid, Senior Level
$90K/yr - $115K/yr
3+ years expSony Pictures Television is looking for a Senior Analyst to join their Insights Strategy & Analysis Team, supporting various series. The role involves delivering insights that inspire creative development and marketing, while analyzing audience engagement and performance across genres.
ContentFilm DistributionFilm ProductionMedia and EntertainmentTV Production
Responsibilities
The analyst will support the team/Director on SPT Superhero, Sci-Fi, Fantasy, and Unscripted series. Working with the team/Director, the analyst will have a keen understanding of genre trends and opportunities – conducting qualitative and quantitative primary research studies and tracking series’ performance to optimize departmental development slates, understand landscape genre trends, uncover audiences’ views on pilots, and to improve the sell-ability, marketing, and performance of pitches and current series
Approach answering key business questions with a holistic approach to gather strategic insights - from primary research, to viewing / consumption data analysis, to social analytics
Partner with broader data analytics teams as needed for larger scale projects and advanced analytics
With guidance from team/Director, design primary research studies to test concepts, pilots, and series end to end – both qualitative & quantitative
Produce regular performance reporting and create additional custom analyses as necessary for SPT across drama series (superhero, sci-fi, fantasy) & lifestyle (unscripted) series
Maintain a familiarity with entertainment landscape/industry trends
Leverage studio wide tools and data sources to deeply understand content performance, content trends and audience engagement
Analyze the TV landscape, genre trajectories & audience areas of growth / opportunity for development & production – using Nielsen, Ampere and other 3rd party datasets
Utilize social media listening to understand audiences’ needs and test hypotheses about content, including development & marketing opportunities
Utilize syndicated consumer & audience insight tools to answer content, development & landscape questions
Enrich and validate multiple data sources to maintain data quality and support the production of new reports and dashboards
Strong presentation skills, able to tell data narratives that are strategic, succinct & visual, with a clear POV, to increase engagement & adoption of insights & data across the business
Qualification
Required
3-5+ years experience in media & entertainment research
3-5+ years experience in consumer insights/market research (qualitative and/or quantitative primary research methods)
Passion for film and television!
Some foundational knowledge of entertainment/TV landscape, including linear networks, streaming landscape, and other digital/emerging media platforms
Experience with Nielsen Ratings (NNTV, NPower, SVOD Content Ratings, Total Content Ratings)
Experience working with large data sets
Proficiency with analytical tools like Tableau and in Microsoft Office suite (PowerPoint, Excel, Outlook, Word)
Able to distill and effectively communicate complex information clearly and concisely
Advanced writing skills and ability to synthesize information and tell stories with data
Skilled at data visualization and creating impactful presentations and deliverables
Exceptional organization, time management, and project management skills
Confident presence – strong communication skills (verbal, written, listening)
Flexible, collaborative personality, quick learner, and strong, proactive work ethic
Self-starter with passion, energy, enthusiasm, curiosity, and a growth mindset
Bachelor's degree required, preferably in the fields of Marketing, Economics, Social Sciences, Statistics, Data Sciences, or related fields
Preferred
Experience with Luminate, Studio Systems and Ampere are a plus
Experience with social and YouTube measurement to report on social campaign performance, identify trending content and audience behaviors and familiar with tools like Talkwalker, Tubular, and TikTok analytics
Benefits
Annual incentive
Comprehensive benefits
Company
Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. It is a sub-organization of Sony.
5001-10000 employees
H1B Sponsorship
Sony Pictures Entertainment has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (290)
2024 (258)
2023 (208)
2022 (279)
2021 (210)
2020 (213)
Funding
Current Stage
Late StageTotal Funding
$1M2000-11-07Series A· $1M
Leadership Team
T
Tom Bernard
Co-President and Co-Founder of Sony Pictures Classics
Jake Zim
Senior Vice President Virtual Reality
Recent News
The Hollywood Reporter
2025-12-19
2025-12-19
Company data provided by crunchbase