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Elite DNA Behavioral Health · 1 month ago

Careers Marketing Program Manager

Fort Myers, FL

Full-time

Onsite

Mid Level

3+ years exp

Elite DNA Behavioral Health is seeking a strategic and resourceful Careers Marketing Program Manager to lead initiatives that attract top talent and strengthen internal communication across their growing network of clinics. This role bridges Marketing and HR, focusing on employer branding, recruitment marketing, and employee communications.

Health CareMedicalMental HealthPsychology

Responsibilities

Develop and execute marketing strategies that position Elite DNA as a top employer in behavioral health

Lead the development of key careers and campaign messaging that builds confidence in Elite DNA’s brand and attracts candidates aligned with our business model and values

Manage the creation, development, and distribution of print and promotional materials

Direct content strategy, and develop, execute and measure compelling blog posts, social media posts, employee stories, videos, and email newsletters using tools like WordPress

Partner with Growth and HR to promote critical job openings, aligning marketing initiatives with organizational hiring goals and branding standards

Lead and oversee SEO content marketing strategies and digital advertising programs to increase our visibility

Analyze campaign performance using Google Analytics, campaign analytics, and internal performance metrics to optimize strategies, ultimately improving ROI

Guide agency in developing and executing traditional media and media relations

Maintain the integrity and consistency of employer brand profiles across platforms such as LinkedIn, Indeed, and Glassdoor to ensure a compelling and aligned representation of Elite DNA’s culture and values

Create and manage email marketing programs designed to build, nurture, and engage a targeted talent pool—keeping prospective candidates informed, inspired, and connected to Elite DNA’s mission and career opportunities

Manage the day-to-day content and direction of the Careers website, ensuring information is accurate, engaging, and aligned with current hiring needs; collaborate with the web team to implement large-scale updates that enhance user experience and support future growth

Conduct research on industry trends, competitor activities, and candidate preferences to refine marketing tactics continually

Lead discovery of marketing tools and innovation that continually evolve the Careers brand

Oversee budgeting for Careers marketing projects, ensuring efficient allocation of resources across channels while maintaining high-quality output

Lead internal communication efforts to promote employee engagement, cultural alignment, and organizational transparency

Develop and distribute internal newsletters, leadership updates, and campaign communications

Support and promote initiatives related to culture, values, wellness, training, and staff recognition

Collaborate with cross-functional partners including HR, Clinical Operations, and leadership to ensure unified internal messaging

Consult with stakeholders on internal events and company-wide initiatives

Qualification

Employer brandingRecruitment marketingData analyticsContent creationDigital marketingSocial media proficiencyTraditional advertisingProject managementVisual storytellingCommunication strategyEmail marketingSEO content marketingBudget managementInterpersonal skills

Required

Bachelor's degree in Marketing, Advertising or Communications

3–5 years of experience in a dedicated marketing role such as recruitment marketing, employer branding, or internal communications role—healthcare or multi-site organizations a plus

Demonstrated ability to develop strategy, manage complex projects, and execute hands-on implementation

Experience in data analytics and marketing measurement

Excellent writing, content creation, and visual storytelling skills

Firm understanding of digital and social media platform landscapes and the ability to use platforms like LinkedIn and Facebook

Experience in managing traditional advertising, communications strategy, and media relations

Proficiency in tools like Canva, WordPress, Constant Contact, PowerPoint, SharePoint, Monday or similar platforms

Strong interpersonal and project management skills with the ability to manage multiple initiatives simultaneously

Marketing analytics: 1 year

dedicated marketing: 3 years

Ability to Commute: Fort Myers, FL 33916

Ability to Relocate: Fort Myers, FL 33916: Relocate before starting work