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Basware · 2 hours ago

Senior Manager, Global Marketing Campaigns

United States

Full-time

Remote

Senior Level

5+ years exp

Basware is seeking a Senior Manager, Global Marketing Campaigns who is an experienced, data-driven marketer. This role is responsible for the strategic planning and development of scalable marketing programs to drive demand and achieve growth goals, while collaborating closely with sales and marketing teams to optimize multi-channel campaigns.

FinTechMobile PaymentsNetwork SecuritySoftware

Growth Opportunities

Responsibilities

Take ownership for end-to-end planning and development of marketing campaigns. Ensure these campaigns are aligned to strategic direction

Build out global campaigns strategy and programs that deliver scalable, sustainable results across all our markets, focusing on pipeline generation, pipeline quality and sales cycle acceleration

Ensure all global campaigns are insight-driven, audience-led, aligned to our ICP and supportive of our global strategy and growth objectives

Create a cross-functional program approach for demand generation engaging sales, product and other relevant stakeholders to create a unified approach to our growth efforts

Be a trusted partner and fosters strong working relationships with Sales teams to ensure marketing activities are delivering on sales objectives. Align marketing activities to sales territory plans

Drive annual and quarterly planning to ensure campaigns and activities are of an optimal channel mix, have clear deliverables, drive maximum ROI and ultimately create the pipeline required

Play a role in developing a common set of KPIs by which the wider marketing organization will measure success in demand generation, including pipeline quality metrics

Slice, dice, and analyze data to create a segmented approach to drive engagement across multiple audiences and buyer/user personas

Ensure that the demand generating activities can consistently deliver leads into the MDR function, at a level that ensures we meet our MQL targets

Identify and test new initiatives and tactics, and collaborate with Proposition Marketing to continually think of new global campaigns

Create a testing framework, and identify and test new channels and tactics, working closely with Channel / Media Planning and Data Ops to measure and optimize results

Reporting, budget and data management

In depth understanding of ROI from demand generation activities and continuously drive optimization

Can create opportunities to meet with customers and prospects on a regular basis metrics, including SAL creation, booked meetings, and conversion rates, while providing analysis and improvement plans

Qualification

Global Campaign ManagementDemand GenerationB2B MarketingSaaS ExperienceData AnalysisStrategic PlanningCustomer EngagementAI AwarenessCross-functional Collaboration