Hendrick Motorsports · 2 hours ago
Content Creator
Charlotte, NC
Full-time
Onsite
Entry, Mid Level
2+ years expHendrick Motorsports is a leading NASCAR Motorsports operation seeking an experienced Social Media Content Creator. This role involves delivering engaging content for various digital platforms and collaborating with team members to enhance brand awareness.
MotorsportsSports
Responsibilities
Shoot, produce, edit, and develop engaging photo and video content for the team’s social media platforms, including Twitter, Facebook, Instagram, TikTok, and LinkedIn, as well as other internal and external needs
Work collaboratively with internal and external stakeholders to further develop brand awareness and secure high quality visual imagery
Partner with content manager and social media representatives for race weekend content, production, and distribution
Monitor trends across platforms and brainstorm content, especially for partner activations, tentpole events, and major moments
Self-edit work for adherence to brand guidelines, style, and digital content practices
Assist in development of social media channels and larger-scale video and still photography production as needed
Qualification
Required
A four-year degree in communications, journalism, public relations or related field
Minimum two years of experience in a social media, communications, professional writing or related position
Experience with digital and social media strategies and tactics
Experience with platform management and ROI/analytics tools; building detailed reports
Knowledge of Associated Press style and editing
Excellent grammar and creative writing skills
Self-starter, strong planning, project management, attention to detail and organizational skills
Team player with a desire to work a collaborative and supportive environment
Track record of fostering positive relationships among peers, managers and organizational partners
Proficient in Microsoft Office software applications, including Word, Excel and PowerPoint
Ability to travel and work a fluctuating, flexible schedule; weekend work throughout the NASCAR season is required
Requires experience with Adobe Creative Suite, very high-level Adobe Premier and Photoshop skills
Graphic template manipulations, and photo editing
Ability to understand and follow instructions
Ability to communicate effectively with customers and company personnel
Should have great interpersonal and communication skills, with the ability to pitch and explain ideas
Must be able to travel regularly and work a fluctuating, flexible schedule
Weekend work through the NASCAR season is required
Position works both indoors and outdoors
When at the racetrack, there will be exposure to fumes, loud noises, and weather elements
Include demo reel or portfolio link with resume
Preferred
Experience working in professional sports, high level collegiate or entertainment environment
Experience in graphic arts, photography and/or video editing
Sony background
Company
Hendrick Motorsports
Hendrick Motorsports NASCAR Racing Team
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Jake Backer
Sr. Director of Partnerships
Madelyn Mirek
Marketing Partnerships
Recent News
Sports Business Journal
2025-12-16
Sports Business Journal
2025-11-04
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