MDVIP · 16 hours ago
Director, Email Marketing
United States
Full-time
Hybrid
Director/Executive
8+ years expMDVIP is a national leader in personalized healthcare, empowering over 425,000 members to achieve their health and wellness goals. The Director of Email Marketing will lead the email marketing strategy and operations to drive revenue growth, customer engagement, and lifetime value through critical digital channels.
Health CareMedical
Responsibilities
Develop and execute comprehensive email marketing strategy aligned with business objectives and revenue targets
Build, mentor, and manage a high-performing email marketing team
Partner with cross-functional teams including Product, Analytics, Creative, and Engineering to drive channel innovation
Oversee end-to-end campaign planning, development, testing, and deployment
Implement robust A/B and multivariate testing programs to continuously improve performance
Architect and implement sophisticated segmentation, personalization, and targeting strategies
Design and optimize automated email programs including lifecycle campaigns, triggered messaging, and nurture flows
Analyze campaign performance data to derive actionable insights and recommendations
Build dashboards and reporting frameworks to track channel health and business impact
Qualification
Required
Bachelor's Degree in Marketing, Business, or related field
Eight (8) years of email marketing experience
Three (3) years of leadership experience
Experience with marketing automation platforms
Proven track record of scaling email programs that drive significant revenue
Strong analytical and critical thinking skills
Ability to communicate effectively and manage multiple stakeholders to deliver results across different business objectives
Strong technical skills including HTML/CSS for email, email deliverability best practices, and marketing automation architecture
Preferred
Marketo Certified Expert (MCE) or equivalent certification
Proficiency in SMS platforms
Experience in healthcare marketing or other regulated industries
Benefits
Health, dental, vision insurance, and retirement plans.
Comprehensive Benefits: Health, dental, vision insurance, and retirement plans.
Medical/prescription drug coverage
Dental coverage
Vision coverage
Flexible Spending Account
Health Savings Account
Dependent Care Flexible Spending Account
Basic and Supplemental Life Insurance & Accidental Death and Dismemberment
Disability Income Protection Plan
Employee Assistance Program
401(k) retirement program
Vacation
Paid Holidays and Personal time
Paid Sick and Family and Medical Leave time as required by law.
Company
MDVIP
MDVIP was founded as an alternative to a primary healthcare system characterized by long wait times and overextended physicians.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2021-08-19Acquired
2004-12-23Private Equity
Leadership Team
J
John Kane
Chief Technology Officer
J
Jessica Jacobs
Chief Marketing Officer
Recent News
2025-12-10
Company data provided by crunchbase