Sumitomo Pharma America, Inc. · 8 hours ago
Associate Director, Marketing Analytics - OAB
United States
Full-time
Remote
Senior Level, Lead/Staff, Director/Executive
$151K/yr - $188K/yr
6+ years expSumitomo Pharma America, Inc. is a global pharmaceutical company focused on addressing patient needs in various therapeutic areas. The Associate Director, Marketing Analytics – OAB position will lead business insights for the commercial organization related to Overactive Bladder, partnering with various stakeholders to deliver accurate insights and support marketing strategies.
Pharmaceuticals
Responsibilities
Perform a critical role in enhancing marketing offerings by developing integrated insights from data/information to shape commercial strategy and decisions
Partnering with key stakeholders, create and execute annual market research and analytics plans that align to brand strategy and performance measurement needs
Conduct advanced analytics for brand teams to inform brand planning, promotional resource allocation, and marketing strategies, including patient journey creation and ROI analysis
As part of the Gemtesa brand planning process, support the development brand-specific situational analysis, participate in tactical planning, and partner with sales and marketing to create meaningful KPIs
Closely involved with financial planning process, providing key insights and assumptions for annual and long-range plan forecasting in partnership with brand leadership
Develop compelling and actionable insights presentations for key stakeholders, including brand leadership, cross-functional partners, and senior management while adapting communication style based on audience
Lead the development of deep dive analytical suite assimilating insights from multiple sources, both internal and external, to help provide a thorough understanding of brand performance
Develop strategic partnership as the point of contact for Gemtesa brand team
Develop and prioritize key business questions with the cross-functional support of medical, clinical, brand teams, and other partners in the organization
Manage development and delivery of strategic KPIs and supporting metrics for the monthly and quarterly business reviews
Direct analytic ad hoc project requests related to the Gemtesa brand team
Qualification
Required
Minimum 8 – 12 (w/o Master's) or 6 – 8 years (with Master's) years of relevant experience in biotech or pharmaceutical industry
Strong knowledge and experience with pharmaceutical data sources (i.e., IQVIA, SHA, MMIT/DRG formulary / market access data)
Strong knowledge and experience with patient and HCP market research and translating insights from research into actionable recommendations
Strong understanding of omnichannel data and media promotion measurement (e.g. Crossix, Media Agencies, etc)
Proven success in developing analyses with Business Intelligence tools and methods (e.g., Tableau, Qlikview, SQL)
Excellent team player and collaborative skills
Strong demonstrated project management skills and managing external vendors/ deliverables within tight timelines
Strategic partner to multiple cross-functional stakeholders
Ability to understand the commercial environment and business needs and translate to workable solutions
Highly motivated change agent that can push against the status quo and seed new ideas, new ways of thinking, and new ways of working
Excellent written and oral communications skills including executive presence in formal stakeholder presentations
Preferred
Previous marketing, marketing science, or omnichannel experience preferred
Previous commercial/ brand analytics experience (with Statistical Packages) preferred (e.g., SAS, R, SPSS, etc)
Patient/consumer and HCP insights and strategy experience
Benefits
Merit-based salary increases
Short incentive plan participation
Eligibility for our 401(k) plan
Medical, dental, vision, life and disability insurances
Leaves provided in line with your work state
Flexible paid time off
11 paid holidays plus additional time off for a shut-down period during the last week of December
80 hours of paid sick time upon hire and each year thereafter
Company
Sumitomo Pharma America, Inc.
Sumitomo Pharma America (SMPA) is a science-based, technology-driven biopharmaceutical company focused on delivering therapeutic and scientific breakthroughs in areas of critical patient need in oncology, urology, women’s health, rare disease, cell and gene therapies and CNS.
Founded in 2023Marlborough, Massachusetts, US
1001-5000 employeesH1B Sponsorship
Sumitomo Pharma America, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2024 (9)
2023 (14)
Funding
Current Stage
Late StageLeadership Team
Adele Gulfo
Chief Executive Officer, Biopharma Commercial
Myrtle Potter
President and Chief Executive Officer, Sumitomo Pharma America
Company data provided by crunchbase