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Louis Vuitton · 9 hours ago

Senior Manager, Public Relations- Men's & Women's

New York, NY

Full-time

Onsite

Senior Level, Lead/Staff

$150K/yr - $160K/yr

10+ years exp

Louis Vuitton Americas is seeking a Sr. Manager- Public Relations (Men's & Women's) who will be responsible for delivering the PR strategy for all product categories in the Women’s and Men’s universe. The role involves promoting Louis Vuitton’s image through effective press strategies and maintaining relationships with media outlets.

ApparelFashionLifestyleRetail

Responsibilities

Maintain relationships with women’s & men's editors and stylists in North America to enhance brand awareness

Meet regularly with regional teams to understand the most effective ways to support stores in each area through regional magazine, newsPrêt-à-porterers and online press

Work closely with Corporate PR Team on corporate projects when placement is needed in Women’s publications

Communicate with Paris office on sample availability on a daily basis

Attend women’s and men’s shows 2-4x yearly in Paris to manage press. Other international and national travel as well

Work with PR Director to create and implement strategies for new product launches and major initiatives as well as strategic press plans for each region

Oversee organization of entire runway show: seating, photographers, and backstage confirmations for Paris Collections

Responsible for presenting Cruise & Prefall Collections along with all new products to the press, working closely with the Special Events team to coordinate the presentations

Meet regularly with the Merchandising team to have a full understanding of new product launches and timelines in order to execute press strategies when inventory arrives at the stores

Oversee and coordinate all Women’s and Men’s national and regional press requests with the help of 2 PR Manager’s and PR Assistants for all Women’s and Men’s product categories

Work closely with Women’s and Men’s publications to gain maximum editorial exposure, secure covers and pitch feature stories

Qualification

Public RelationsLuxury Goods ExperienceStrategic PR CampaignsMedia RelationsDigital PR StrategiesPR Management SoftwareMicrosoft Office SuiteCommunication SkillsTeam ManagementProblem Solving

Required

Minimum of 10+ years of demonstrable experience within the high-end fashion or luxury goods sector

Deep and current understanding of the luxury retail landscape, including emerging trends, key influencers, and competitive dynamics

Proven track record of successfully developing and executing strategic PR campaigns that enhance brand reputation, drive consumer engagement, and generate measurable results within the luxury market

Exceptional communication skills, both verbally and in writing, across diverse settings and to various audiences

Ability to articulate ideas clearly, concisely, and persuasively

Adept at crafting compelling narratives that resonate with the target demographic and effectively communicate the brand's unique value proposition

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)

Hands-on experience with PR management software and media monitoring tools

Strong understanding of digital PR strategies and tactics

Elevated and sophisticated communication skills

Demonstrate self and team composure, particularly when navigating high-pressure situations or managing sensitive communications

Ability to provide constructive insight, foster trust, and support the professional development of team members

Proactive and solutions-oriented approach

Strong work ethic and a passion for the luxury industry