On-Ramps ยท 2 weeks ago
Senior Director of Marketing and Communications at American Montessori Society
Syracuse-Auburn Area
Full-time
Hybrid
Director/Executive
6+ years expThe American Montessori Society (AMS) is the leading nonprofit organization representing Montessori education. The Senior Director of Marketing & Communications will develop and execute a comprehensive marketing strategy to enhance AMS's brand and drive engagement across its programs and events.
ConsultingHuman Resources
Responsibilities
Serve as a member of the senior leadership team, contributing to organization-wide strategy, planning, and decision-making
Develop and implement an integrated marketing and communications strategy that strengthens AMS's brand, supports its mission, and drives measurable results
Act as a strategic thought partner to the Executive Director on branding, positioning, and external engagement
Lead AMS's marketing and communications efforts across membership, events, professional development, publications, advocacy, and partnerships
Manage the organization's brand identity, messaging, and voice to ensure consistency across all channels
Oversee HubSpot-driven campaigns, email marketing, audience segmentation, and CRM data management
Direct social media strategy, content production, and marketing for AMS publications, events, and programs
Conduct a full audit of AMS's marketing operations to optimize efficiency and effectiveness
Leverage AI tools, marketing automation, and analytics to enhance outcomes and streamline workflows
Oversee the AMS website, digital platforms, and marketing systems to ensure seamless user experience and engagement
Lead marketing strategy for AMS's annual conference to achieve a sold-out event each year
Develop targeted campaigns to drive sponsorships, ad sales, and product certifications (including the Seal of Excellence)
Execute data-driven marketing initiatives that increase membership, registrations, and non-dues revenue
Manage relationships with external partners and consultants, including those responsible for: Podcast production (Educating the Human Potential), Montessori Life magazine editorial, sponsorships and ad sales, Seal of Excellence program
Negotiate contracts, manage budgets, and ensure accountability for performance and ROI
Lead, mentor, and develop a high-performing marketing and communications team
Build strong cross-departmental partnerships to ensure alignment and integrated campaigns
Foster a collaborative culture grounded in creativity, accountability, and continuous improvement
Qualification
Required
At least 6 years of progressive marketing and communications leadership experience, ideally within a nonprofit membership organization or education-focused environment
Proven success in brand strategy, integrated marketing, and communications at a senior level
Expertise in AI tools, HubSpot, CRM/marketing automation, and analytics platforms
Experience managing agency and consultant relationships and executing large-scale campaigns
Track record of driving revenue growth, membership engagement, and successful events
Strong analytical, data-driven mindset with the ability to translate insights into strategy
Skilled in creative direction, design thinking, and audience-centered storytelling
Exceptional leadership, communication, and project management skills
Company
On-Ramps
On-Ramps is a full-service search firm that helps mission-driven organizations within the social sector recruit the best talent available.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Harry W.
Founding Partner
Nakia James-Jenkins, SPHR, SHRM-SCP
Partner & Head of HR & Operations
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