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Critical Mass · 17 hours ago

Senior Paid Search Strategist

Chicago, IL

Full-time

Hybrid

Mid, Senior Level

$90K/yr - $100K/yr

5+ years exp

Critical Mass is a company focused on integrated digital marketing solutions, and they are seeking a Senior Paid Search Strategist to lead paid search campaigns for enterprise-level brands. This role involves optimizing SEM strategies, collaborating with teams, and providing data-driven insights to enhance campaign performance.

Brand MarketingContent MarketingDeveloper ToolsDevOpsDigital MediaMobile AdvertisingRetail TechnologySEOUX DesignWeb Development

H1B Sponsor Likely

Responsibilities

Drive the ongoing development, implementation, and optimization of SEM strategy for national brands with $1M+ budgets

Work as part of an integrated SEO/SEM team, aligning paid and organic search strategies to reduce costs while maximizing holistic search performance

Translate business goals to SEM platform activation strategies/tactics

Own the hands-on execution and management of day-to-day performance for multiple campaigns, including budget pacing, campaign setup, account structure, targeting strategy, bid strategy, platforms, data usage, performance optimizations, testing strategy, troubleshooting, and downstream client funnel optimization

Be the SEM point of contact and trusted advisor for clients

Clearly communicate paid search best practices and strategies, both internally and externally

Create and share search POVs and case studies across the agency

Develop consistent account processes and procedures

Craft compelling ad copy and guide CRO strategies to drive high-quality traffic and conversions

Deliver actionable insights to clients through insightful, visually compelling reports (including analysis and strategic recommendations)

Identify market and consumer trends, telling a story with search data

Run iterative testing strategies to drive incremental performance lifts

Map out search tactics and strategies on a daily, weekly, monthly, quarterly, and annual basis

Conduct regular SEM audits and competitive analyses to identify net-new opportunities

Provide data-driven insights and recommendations to refine our strategy and improve campaign performance

Stay on top of the latest trends in the SEM landscape, keeping clients educated and adapting our search strategies as needed in response

Qualification

Paid Search StrategySEM Tools ProficiencyData AnalysisCampaign OptimizationClient CommunicationTestingPresentation SkillsAttention to DetailProblem-Solving

Required

5+ years of hands-on experience managing and optimizing paid search campaigns with large spends

Excellent written and verbal communication skills, with the ability to clearly and persuasively articulate paid search strategies

Strong presentation and storytelling skills, with an emphasis on data visualization

High attention to detail

Proven success in optimizing SEM campaigns and achieving substantial improvements in performance over time

High proficiency in industry-standard SEM tools (e.g. SA360, Google/Microsoft Ads, GA4, Google Tag Manager, and Google Ads Editor)

Ability to react quickly, assess, and implement solutions

Excellent data analysis and problem-solving skills

A passion for testing and learning and a proactive approach

Ability to mine search data for campaign performance insights, uncovering opportunities to drive ROI

Passion for staying current in a rapidly evolving digital environment, leveraging new AI tools and techniques to gain a competitive edge

Preferred

Experience with other Google campaign types (e.g. Discover, Video, Display, Shopping/Merchant Center, etc.) and social campaigns a plus

Experience with local or state-level paid search campaigns

Benefits

Global maternity and parental leave

Competitive benefits packages

Vacation, compassionate leave, wellness days, and flex days

Summer Fridays (off at 3:00 PM local time every Friday)

Diversity and Inclusion Board with 13 affinity groups

Enterprise-wide employee discounts

Company

Critical Mass

Glassdoor3.4

Critical Mass is a digital experience design agency with a relentless focus on the customer.

Founded in 1996

Calgary, Alberta, CAN

1001-5000 employees

http://www.criticalmass.com/

H1B Sponsorship

Critical Mass has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

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Trends of Total Sponsorships

2025 (3)

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2023 (2)

2022 (2)

2021 (1)

2020 (3)