Varsity Spirit ยท 6 hours ago
Marketing Specialist
Memphis, TN
Full-time
Hybrid
Mid Level
3+ years expVarsity Spirit is a leading global source for cheerleading, dance team, performing arts, and yearbook, dedicated to celebrating school spirit. They are seeking a proactive and experienced marketer to lead multi-channel marketing efforts across web, email, social media, and live events, focusing on new initiatives and brand amplification.
ApparelEducationRetailTraining
Responsibilities
Develop and lead integrated marketing strategies across digital, social, email, and experiential channels
Manage five or more social media accounts, including content planning, community engagement, and performance analysis
Plan and deploy audience-segmented email campaigns through Klayvio and Salesforce Marketing Cloud, including automation and reporting
Own website content strategy and updates, and analyze performance metrics to optimize user experience and conversion
Lead influencer, ambassador, and UGC campaigns in collaboration with athletes, content creators, and fans
Partner with creative, sponsorship, and production teams to develop high-impact content and promotional assets
Drive awareness and attendance for events through targeted marketing efforts, including digital ticketing, merchandise promotions, and on-site activations
Serve as on-site marketing lead at up to six major events annually to ensure brand execution, content capture, and live engagement
Qualification
Required
Keen analytical and problem-solving skills, with ability to learn new systems and processes quickly
Ability to work well independently and in collaboration with others
Ability to multi-task and manage competing priorities
Experience in Klayvio, Salesforce Marketing Cloud, Shopify or equivalent email platforms
Strong familiarity with productivity tools such as Microsoft Office Suites
Proven ability to manage and grow brand presence across major social platforms (Instagram, TikTok, X, Facebook, YouTube)
Demonstrated success leading influencer campaigns and building UGC programs
Strong project management skills with the ability to independently drive multiple workstreams
Highly organized, collaborative, and results-driven
Willing and able to travel for key events and content gathering at participating gyms
Creative thinker with a strong understanding of content strategy and fan engagement
Excellent verbal and written communication skills
3-5 years of marketing experience, preferably in sports, entertainment, or live events
Benefits
Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment!
Company
Varsity Spirit
We fuel the passion and spirit found in every high school across America.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Jeff Webb
Founder and CEO
Chris Darby
Vice President of Corporate Partnerships
Company data provided by crunchbase