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Stravito · 10 hours ago

Senior Field Marketing Manager, North America

United States

Full-time

Remote

Senior Level

7+ years exp

Stravito is a company that helps organizations better understand their customers by organizing knowledge and insights. As a Senior Field Marketing Manager, you will develop and execute localized marketing strategies to drive new business and customer expansion in North America, while managing field marketing campaigns and building regional communities.

ComputerEnterprise SoftwareKnowledge ManagementSaaSSoftware

Responsibilities

Develop and execute field marketing strategies to drive new business and customer growth

Adapt global marketing programs to fit regional needs and ensure local impact

Align closely with Sales, Account Management, and Global Marketing teams to create and execute inbound and outbound programs to meet pipeline and revenue goals

Lead regional events such as industry conferences, webinars, and roundtables to engage key decision-makers, build brand awareness, and drive pipeline growth

Create community-focused events to build connections with prospects and customers

Ensure event alignment with sales goals, target audiences, and regional needs while managing budgets and timelines

Work closely with Sales and Account Management to align marketing with regional go-to-market strategies

Collaborate with Product Marketing and Brand Marketing to localize content and messaging

Manage vendor and agency relationships to ensure efficient execution of field programs

Use data insights to optimize campaigns, events, and community engagement for improved conversion and ROI

Track and report on metrics, including pipeline impact, revenue influence, and overall marketing effectiveness

Qualification

B2B SaaS Field MarketingEvent PlanningData-Driven MarketingStakeholder ManagementAnalytical SkillsCommunity BuildingBudget ManagementCommunication Skills

Required

7+ years of B2B SaaS Field Marketing experience, with a proven track record of driving pipeline growth within North America, ideally enterprise focused

Strong knowledge of the regional nuances, adept at tailoring campaigns and events to local cultures and business environments

Proven ability to build and foster industry communities through events and localized marketing strategies

Extensive experience executing large-scale, high-impact events for enterprise audiences

Successful collaboration with Sales, Account Management, and Global Marketing teams, and other cross functional teams in high-growth environments

Strong analytical skills, using data to optimize campaigns and measure ROI

Excellent communication skills, able to deliver compelling presentations and reports

Experience managing marketing budgets to maximize ROI