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ALO · 2 hours ago

Senior Director of CRM

Beverly Hills, CA

Full-time

Onsite

Director/Executive

12+ years exp

ALO is focused on mindful movement and its impact on communities. The Senior Director of CRM will lead global customer engagement and retention strategies, enhancing customer relationships and maximizing lifetime value through various digital channels.

ApparelFashionTextiles

H1B Sponsor Likely

Responsibilities

Define Alo’s global CRM strategy, balancing U.S. maturity with international growth needs

Drive the evolution from a merchandise-calendar-driven approach to a customer-centric, lifecycle-driven strategy

Establish a long-term CRM roadmap aligned with Alo’s brand vision and revenue goals

Oversee all CRM campaigns across email, push, and SMS, ensuring world-class creative, segmentation, and execution

Lead lifecycle programs (welcome, retention, loyalty, reactivation, winback) across all regions

Build frameworks for testing, optimization, and personalization to continuously improve engagement and retention

Partner with international growth leader to localize messaging strategies that reflect regional consumer behaviors and cultural nuances

Establish CRM as a driver of growth in new markets, ensuring scalability of tools, processes, and reporting

Partner with Consumer Insights and Data Science to define segmentation strategies, develop predictive models, and measure impact on LTV

Create consistent reporting frameworks for CRM performance globally, including KPIs by region

Use insights to inform broader growth, merchandising, and product strategies

Build, lead, and inspire a global CRM team; coach team members for growth and advancement

Define clear roles, responsibilities, and KPIs for the CRM team to ensure accountability and impact

Champion cross-functional alignment, ensuring CRM is fully integrated with Paid Media, Loyalty, Integrated Marketing, Retail, and Creative

Stay ahead of industry trends in lifecycle marketing, bringing innovation to Alo’s global strategy

Partner with Engineering/Product teams on CRM integrations and automation

Qualification

CRM strategyLifecycle marketingInternational CRMData analyticsEmail marketingSMS marketingPush notificationsTeam leadershipProgram managementCustomer-centricityCross-functional collaborationCommunication skills

Required

12+ years in CRM, lifecycle, or retention marketing; 5+ years in senior leadership

Experience leading CRM at scale for a global retail, lifestyle, or consumer brand

Deep expertise in email, SMS, and push, including automation and personalization

Demonstrated success in driving international CRM strategies

Strong analytical background; fluency in marketing technology and data platforms

Exceptional leadership and communication skills; ability to influence at all levels of the organization

Company

ALO

Glassdoor3.0

We are ALO.

Founded in 2007

Los Angeles, California, USA

501-1000 employees

https://www.aloyoga.com/

H1B Sponsorship

ALO has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (15)

2024 (4)

2023 (4)

2022 (4)