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ALO · 7 hours ago

Principal Marketing Technology Engineer

Beverly Hills, CA

Full-time

Onsite

Lead/Staff

$180K/yr - $220K/yr

12+ years exp

ALO Yoga is a movement in mindfulness, performance, and conscious living, expanding globally with evolving data and technology platforms. The Principal Marketing Technology Engineer will own the technical design and evolution of ALO’s marketing-technology ecosystem, architecting and implementing scalable, data-driven systems for personalized marketing and performance measurement across all channels.

ApparelFashionTextiles

H1B Sponsor Likely

Responsibilities

Lead the technical architecture for ALO’s MarTech stack —CRM, marketing automation, personalization, and analytics

Define event streaming, identity resolution, and activation patterns across web, app, and retail

Design data flows between Redshift/Databricks, Braze and Bluecore marketing clouds, and paid media APIs

Establish engineering standards for privacy, metadata, and observability across MarTech pipelines

Build and scale APIs and streaming integrations (Kafka/Kinesis) for customer and campaign data

Automate audience segmentation, journey orchestration, and personalization logic

Drive system performance, reliability, and governance for campaign automation and measurement

Evaluate and integrate new AI-driven tools for attribution, experimentation, and creative optimization

Partner with Growth, Creative, and Data teams to translate marketing strategies into technical execution

Mentor engineers and lead cross-functional solution design reviews

Serve as the principal technical authority for marketing systems and architecture decisions

Contribute to a unified MarTech foundation powering ALO’s personalized experiences across all channels

Create real-time activation pipelines linking data, content, and customer intent

Build scalable infrastructure that fuses creativity and analytics — fueling ALO’s next decade of growth

Qualification

MarTech systemsData engineeringAWSPython/SQLReal-time activationCustomer identityMarketing CloudML-based recommendationCommunicatorRetail experience

Required

12+ years in software or data engineering; 5+ years building or integrating MarTech systems at scale

Expertise in Multiple Marketing Cloud, Snowflake/Databricks, AWS, and Python/SQL

Deep understanding of customer identity, tagging, attribution, and experimentation frameworks

Experience building real-time activation and personalization systems across multiple touchpoints

Strong communicator able to align technical and marketing stakeholders on architectural vision

Bachelor's or master's degree in computer science, Engineering, or related field

Preferred

Experience in retail, fashion, or direct-to-consumer brands

Knowledge of AWS native services (Lambda, Glue, API Gateway, Step Functions)

Exposure to ML-based recommendation, LTV modeling, or media-mix optimization

Benefits

Performance bonuses

Long term incentives

PTO policy

Many other progressive benefits

Company

ALO

Glassdoor3.0

We are ALO.

Founded in 2007

Los Angeles, California, USA

501-1000 employees

https://www.aloyoga.com/

H1B Sponsorship

ALO has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (15)

2024 (4)

2023 (4)

2022 (4)