YMCA of the USA · 5 hours ago
Content Specialist
Birmingham, AL
Full-time
Onsite
Entry, Mid Level
2+ years expYMCA of the USA is seeking a Content Specialist to lead the development and execution of high-quality visual and digital content. This role is crucial in managing creative production and ensuring the YMCA brand is accurately represented across various channels to drive membership and community engagement.
Career PlanningCommunities
Responsibilities
Lead the development of high-quality graphics, videos, photos, and digital assets that bring campaigns to life. Ensure all content reflects strategic priorities and elevates the YMCA’s brand presence
Own and maintain a centralized, well-organized content library that supports consistency and efficient access for branches and departments across the association
Oversee brand auditing and compliance efforts, ensuring content aligns with YMCA brand standards and messaging, and maintains consistency across social, print, and digital channels
Collaborate with teams across the Y to execute campaigns and use content performance metrics to improve reach, engagement and conversation across multiple channels
Manage the marketing request workflow, prioritize incoming needs, and coordinate projects from concept through delivery — ensuring timely, high-quality outcomes that support organizational goals
Ensure the YMCA’s website and mobile app remain up-to-date by coordinating timely content updates and aligning digital messaging with current campaigns and creative direction
Qualification
Required
2–4+ years of experience in content creation, including photography, videography, graphic design, journalism, digital storytelling
Proven ability to identify compelling stories and translate them into engaging content across multiple formats (social, print, video, signage)
Skilled in editing, repurposing, and adapting content to meet different audience and platform needs
Proficiency in creative tools such as Adobe Creative Suite, Canva, or equivalent
Exceptional time management skills and ability to balance multiple projects with deadlines
Relentless attention to brand standards, ensuring all materials are consistent, professional, and on-message
Preferred
Experience with nonprofit, community-focused, or membership-based organizations is a plus
Benefits
Medical, dental, and vision coverage
Employer-paid life insurance
Generous retirement plan with automatic Y contributions once eligible
Paid time off and paid holidays
YMCA membership and program discounts
Professional development and training opportunities
Company
YMCA of the USA
YMCA of the USA is the national resource office for the nation's YMCAs. Located in Chicago, IL, YMCA of the USA exists to serve YMCAs.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Suzanne McCormick
President & CEO
Recent News
First Five Years Fund
2025-09-19
2025-03-30
Company data provided by crunchbase