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Subway · 2 months ago

Sr. Director, Insights & Guest Strategy

Miami, FL, USA

Full-time

Onsite

Director/Executive

10+ years exp

Subway is a leading restaurant brand committed to continuous improvement and healthier living. The Sr. Director, Insights & Guest Strategy will lead the development of consumer-anchored growth strategies, translating insights into actionable choices that shape the brand's future and enhance guest experiences.

Food and BeverageFood ProcessingFranchiseRestaurants

No H1B

Responsibilities

Define the enterprise “growth agenda” by synthesizing foresight, consumer behavior, and market dynamics

Partner with Marketing and Regional leadership to ensure strategies are grounded in both guest and operator reality

Translate long-range trends into short-term actions — influencing product roadmaps, communications priorities, and investment choices

Serve as the connective tissue between Marketing, Culinary, Ops, and Finance — ensuring decisions ladder to a unified consumer strategy

Create frameworks and narratives that clarify why we’re doing what we’re doing, not just what we’re doing

Act as thought partner to the CMO and VP, providing perspective on market shifts and guest motivations

Oversee the Manager, Foresight/Innovation/Growth to scan cultural, category, and behavioral signals

Build and maintain a structured foresight process — translating weak signals into opportunity spaces

Identify and size future platforms for brand and product expansion

Champion the development of a repeatable, insight-to-strategy process that embeds consumer understanding into planning cycles

Collaborate closely with Insights, Brand, and Product teams to ensure learnings from testing feed strategic choices

In time, integrate Human Truths workstream to deepen emotional and motivational understanding of our guests

Qualification

Consumer insightsStrategic leadershipData analysisBrand planningForesightCommunicatorHigh learning agilityMulti-taskingFluent in EnglishRelationship-buildingDetail-oriented