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Colibri Group · 16 hours ago

Content Marketing Manager - Product

United States

Full-time

Remote

Mid Level

4+ years exp

Colibri Group is seeking a strategic and creative product content marketing manager to enhance messaging and go-to-market strategy for their Teacher Education Ecosystem. The role involves developing engaging content, optimizing program messaging, and collaborating with various teams to ensure alignment and effectiveness in reaching educators and school leaders.

Continuing EducationEducation

Responsibilities

Development, optimize, and maintain all program messaging and foundational content — including program webpages, nurtures, sequences, one-pagers, decks, and other sales resources — ensuring accuracy, alignment, and resonance with target audiences

Define audience-specific value propositions and messaging frameworks that resonate with district and school leaders — including HR, principals, and superintendents — as well as teacher audiences

Lead go-to-market plans for key educator-focused initiatives — state B2C, district solutions, and teacher professional development offerings

Lead launch strategies for new programs, courses, and partnerships, translating offerings into compelling stories and campaigns that drive awareness, engagement, and adoption of programs and solutions

Develop and support high-impact content — including blogs, case studies, guides, webinars, white papers, presentations, and other assets — that communicates program value and strengthens our position as a trusted voice in teacher education

Partner with our Professional Development Specialist and faculty to guide curriculum development for teacher professional development offerings, ensuring content reflects educator needs, market insights, and strategic positioning. Review course outcomes, descriptions, and messaging to align with broader program goals and marketing strategies

Ensure sales and business development teams are equipped with tools and resources — including pitch decks, one-pagers, sequences, and talking points — to accelerate deals and deepen relationships

Partner with sales to develop targeted persona-focused content and campaigns for priority states, districts, and schools

Ensure all content related to B2B partnerships and professional development offerings reflects our brand identity and strategic messaging, while adapting language and tone to resonate with district leaders, school decision-makers, and educators

Serve as a key connector between marketing, sales, faculty, and product teams to ensure cohesive messaging and aligned campaigns

Partner with data experts to measure the performance of campaigns and programs, translating insights into actionable recommendations that strengthen messaging, sharpen targeting, and increase impact with district and educator audiences

Stay current on K–12 trends and policies, district priorities, educator needs, and regulations to evolve positioning and maintain a competitive edge

Qualification

Product marketingContent marketingK-12 education knowledgeGo-to-market strategyData analysisCross-functional collaborationProject managementSales enablementAudience researchPassion for educationStorytelling skills

Required

4+ years of experience in product marketing, content marketing, or related roles — ideally in education (K-12 or higher ed) or edtech

Exceptional writing and storytelling skills, with the ability to craft compelling, audience-centered messaging for both teacher and school/district leader audiences

Proven experience developing and executing go-to-market strategies and integrated marketing campaigns for new and existing programs, initiatives, or partnerships

Experience creating and supporting a wide range of marketing content — including blogs, thought leadership, case studies, guides, and webinars — that communicates value and drives engagement

Strong understanding of K–12 education ecosystems, including how schools and districts make decisions about certification, hiring, and professional learning

Demonstrated ability to collaborate cross-functionally with marketing, sales, faculty, and product teams to ensure aligned messaging and successful program launches

Experience partnering with sales teams to develop enablement tools, support account-based marketing efforts, and create targeted campaigns for key decision-makers

Strong analytical skills, with experience using data insights to optimize messaging, campaign performance, and go-to-market strategies in collaboration with data experts

Excellent project management skills, with the ability to manage multiple campaigns and priorities simultaneously

Passion for education and a deep belief in the power of teachers and schools to change lives

Preferred

Experience as an educator or in the education sector is a strong plus

Bonus if you've worked as an educator or in a teacher-facing role — your classroom experience will make you even more effective in this position

Company

Colibri Group

At Colibri, we collaborate with over 5 million professionals and partners to provide exceptional professional education solutions for licensing, continuing education, test preparation, and career readiness.

Founded in 1990

Providence, Rhode Island, USA

1001-5000 employees