Liquid I.V. · 14 hours ago
Senior Brand Manager
El Segundo, CA
Full-time
Hybrid
Senior Level
$126K/yr - $184K/yr
5+ years expLiquid I.V. is a company dedicated to developing transformative hydration solutions. The Senior Brand Manager will support the Brand Director in strategy-setting and oversee key product platforms to help maintain the company's leadership in the functional hydration category.
Food and BeverageHealth CareNutritionWellness
No H1B
Responsibilities
Initiate new learning opportunities in partnership with CMI, translate into recommendations for communication strategy, product claims, new product opportunities, marketing campaigns
Operate as the voice of the consumer, be in touch with trends across marketing channels, the category, culture etc
Participates in customer business planning process and collaborates with Sales team to ensure delivery of net sales and market share objectives
Responsible for tracking and updating budget within approved allocation
Responsible for coaching and mentorship of more junior members of the brand team
Exhibits expertise in cross-functional and departmental team management, proficiency in managing highly complex projects, paired with ability to influence higher-level leadership and strategic direction
Initiate, lead, manage & execute disruptive brand campaigns and product launches focused on increasing brand awareness and household penetration
Collaborate with in-house creative team or external agency partners to develop creative toolkit for campaigns, lead strategy to direct 360 channel leads on campaign extensions
Responsible for project management to enable top-line sufficiency, reporting and management of commercial business performance for specific channels or product platforms, and development of accurate POS-informed inputs for the demand plan
Responsible for development of winning product claims and selling story for multiple product platforms
Qualification
Required
Minimum of 5+ years of experience in brand management, brand marketing in CPG managing complex large-scale business, product, or marketing projects
2+ years of experience managing and developing a team at various levels
Bachelors in related field
Strong time & project management skills, ability to navigate complexity
Strong understanding of the marketing landscape and development of 360 full funnel marketing campaigns
Interest in disruptive marketing and appetite to push boundaries
Ability to partner cross-functionally and collaborate with creative teams or external innovation partners
Strong communication skills
Competency with data analytics
Ability to assess business performance, story-tell, build recommendations for growth, and influence decision-makers
Strong ability in presentation development and storytelling in PPT
Ability to manage and coach a team to successful results
Experience deconstructing business performance leveraging data analysis (Nielsen, IRI, SPINS, etc.)
Strong knowledge of contemporary media (social, content marketing, video)
Preferred
4+ years of experience in retail data analytics, consumer insights, or marketing, a plus
Experience in health & wellness space a plus
Forecasting experience a plus
MBA preferred
Benefits
100% company-paid medical, dental and vision insurance for employees (PPO, HMO and Kaiser options).
A 401k plan with company match, short and long-term disability coverage.
A generous PTO and sick policy that includes 13+ paid annual holidays.
Wellness classes (fitness, mental health, nutrition, finance, etc.).
An Employee Assistance Program, including membership for guided meditation for all employees.
Monthly tech and wellness reimbursement.
An infinite supply of Liquid I.V. for endless hydration!
Company
Liquid I.V.
Liquid I.V. is a functional hydration company based in Los Angeles, CA. Acquired by Unilever in 2020, Liquid I.V.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$10MKey Investors
CircleUp
2020-09-01Acquired
2019-07-23Series Unknown· $5M
2018-08-28Series B· $5M
Leadership Team
Patricia Hart Almeida
Chief Operating Officer
Brandin Cohen
Founder
Recent News
Media Post
2025-12-04
2025-12-03
Liquid I.V. Canada
2025-12-03
Company data provided by crunchbase