Duravent Group · 1 month ago
Brand Manager
Detroit, MI, US
Full-time
Onsite
Mid LevelDuravent Group is a recognized global technology leader in the HVAC industry, seeking a Brand Manager to join their team. The Brand Manager will be responsible for ensuring that DVG’s brands resonate with customers, monitoring market trends, and developing marketing strategies for various product lines.
Home ImprovementHome ServicesManufacturing
Responsibilities
Create go-to-market plans for our parent company (The Duravent Group) and our flagship brands (Duravent, Hart & Cooley, Selkirk & Security Chimney and Builder’s Best), as well as support buy/sell agreements and new acquisitions
Drive the exploration and definition of customer segmentation
Develop brand strategies for marketing initiatives
Manage projects and brand / product launch campaigns through all stages of development
Serve as the primary point of contact for Product Managers
Define creative direction (verbal and visual) and ensure consistency of marketing messages
Ensure key messages are on brand for various target audiences, across all marketing communications
Ensures graphic designs meet brand guidelines in marketing material development
Oversee digital and trade media and content development for all brands
Establish and manage budgets for brand marketing activities
Build the trade and digital media plans for the business and actively monitor performance
Advise and drive direction for brand strategy (ex. brand pyramids and brand value propositions)
Maintain relationships with company stakeholders
Actively monitor the market and stay on top of trends
Conduct market research on brand awareness, shopper insights, customer segmentation and more
Create brand pyramids, brand value propositions and product line value propositions through deep understanding of our target audiences
Actively monitor the competition, taking note of how they are going to market and use that data to ensure the Duravent Group stays ahead of the competition
Develop a deep understanding of the Duravent Group brand and all sub-brand’s brand standards
Regularly communicate with the marketing team to ensure brand alignment
Track key performance indicators including advertising print (reach & frequency) and digital advertising (lead generation, views and clicks)
Qualification
Required
Excellent leadership, teamwork and collaboration skills, with a background in brand management and product-driven marketing
Creative mindset, ability to scale rapidly, creating and executing tactics and strategies
Market research background or expertise
Experience using Adobe Creative Suite including Adobe In-Design is a must
Excellent analytical, written communication, content creation, and presentation skills
Must be a self-starter who is detail-oriented and well-organized
Bachelor's degree in business administration, marketing, public relations or communication studies
Benefits
Short Term Incentive Program (STIP)
401(k) with match
Paid Holidays
Paid Vacation
Paid Personal Time Off
Medical Insurance
Dental Insurance
Vision Insurance
Long Term Disability Insurance
Short Term Disability Insurance (variable per state)
Life Insurance
Flexible Spending Accounts
Employee Assistance Plan
Company
Duravent Group
Duravent Group is a venting, filtration, and air control system manufacturer.
Founded in 1956
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Brian J. Pesola, CPA, CGMA
Executive Vice President and Chief Financial Officer
Sonjoy Kumar Goswami
Chief Operating Officer
Recent News
2025-08-13
Company data provided by crunchbase