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Winter Park Resort · 1 month ago

Marketing Manager - Social & Content (On-site)

Winter Park, CO

Full-time

Onsite

Mid, Senior Level

$67K/yr - $76K/yr

5+ years exp

Winter Park Resort is a ski resort located near Denver, offering a range of outdoor adventures. They are seeking a Marketing Manager to lead social media, paid media, and content marketing initiatives, ensuring brand consistency and optimizing performance across various channels.

Travel

Responsibilities

Contribute to the planning, management, and optimization of paid media creative campaigns across social and digital platforms

Bring channel knowledge and insights to guide targeting, creative selection, and campaign testing

Partner with agencies and internal teams to ensure paid strategies are aligned with broader marketing goals-particularly within social, messaging, and creative initiatives

Monitor performance metrics, share insights, and make recommendations to improve ROI, effectiveness, and efficiency

Oversee the creation and management of a content calendar to ensure consistent posting, alignment with marketing priorities, and timely campaign execution across platforms

Lead the development and execution of social media strategy across Winter Park Resort and Trestle Bike Park accounts

Oversee the content calendar to ensure social posts support campaigns, product launches, events, and brand storytelling

Manage community engagement, fostering guest relationships and protecting brand voice during sensitive situations

Collaborate with the Content team, PR team, and other partners to produce compelling, timely content

Stay current on platform trends and innovations, testing new formats and strategies to keep the brand competitive

Oversee creation and distribution of blog, web, and supporting copy that drive traffic, build affinity, and enhance SEO

Ensure content supports social and paid efforts while maintaining brand alignment

Partner with product and events teams to highlight seasonal offers, promotions, and initiatives

Collaborate with creative and photo/video teams to ensure content quality and alignment

Write and edit copy for ads, social posts, blogs, email, and web as needed

Provide messaging frameworks and templates to ensure consistency across campaigns and products

Support freelance or internal contributors with direction and editing as needed

Use analytics platforms (Meta Business Suite, Sprout, Google Analytics, Tableau) to monitor social, content, and paid performance

Deliver regular reports on KPIs, engagement, and revenue impact

Apply insights to refine strategies and optimize results across channels

Manage, mentor, and develop the Social Media & Content Specialist

Foster a collaborative, creative, and accountable marketing culture

Partner cross-functionally with operations, product, PR, and guest services to ensure marketing aligns with resort needs

Lead assigned marketing initiatives from concept through execution, ensuring collaboration across teams and effectively achieving resort goals

Qualification

Social media strategyContent marketingPaid media managementAnalytics platformsMessaging frameworksCollaborative communicationCommunity engagementSEO knowledgeLeadershipCreative problem solving