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Carta · 9 hours ago

Head of GTM Content

San Francisco, CA

Full-time

Onsite

Director/Executive

$176K/yr - $220K/yr

Carta is a company that connects founders, investors, and limited partners through innovative software tailored for the private capital markets. As the Head of GTM Content, you will lead a team to produce impactful B2B content that supports business initiatives and enhances audience engagement across various channels.

Asset ManagementFinanceFinancial ServicesFinTechImpact InvestingSaaSSoftware

Comp. & Benefits

Responsibilities

Lead and manage a team of senior editors and writers to cultivate a high-functioning, collaborative, and purpose-driven editorial team that is tightly aligned with the wider marketing org and indispensable to Carta’s overall mission

Champion the role of content and represent the team in companywide, big-picture strategic conversations

Infuse creativity while pushing the boundaries on operational excellence

Provide an editorial vision that drives content strategies supporting business-wide goals for audience engagement, acquisition, retention, and conversion

Partner closely with leaders of the SEO, product marketing, creative, and demand-generation teams to drive omnichannel content campaigns

Develop repeatable and scalable editorial processes for ideation, creation, optimization, distribution, and governance

Partner with internal marketing leaders to obtain greater visibility of editorial content performance through the funnel

Lead a results-based editorial culture that prioritizes data-rich insights to track content performance, inform editorial decisions, and optimize strategies

Lead the development of reporting frameworks that measure engagement and ROI, and communicate results with clarity to leaders including the C-suite

Qualification

B2B content managementSEO expertisePrivate markets knowledgeData-driven content strategiesCross-functional communicationEditing skillsResearch skillsWriting skills

Required

Track record of managing teams and processes that produce best-in-class B2B content—and a record of demonstrating out-of-the-box, creative thinking that can future-proof content in a rapidly changing environment

Deep understanding of the private markets, including startup fundraising, venture capital, private equity, private credit loan operations, and limited partner investing

Advanced, industry-leading knowledge of SEO, LLMs, AI tools, and data-driven content strategies, and a track record of deeply leveraging emerging tools to develop editorial processes

Demonstrated knowledge of global ecosystems, including track record of producing private markets content related to non-U.S. regions including Africa, Asia/Pacific Islands, the Middle East, and the U.K

Demonstrated success in building scalable content programs that deeply engage target audiences and move them through the funnel

Outstanding writing, editing, and research skills; comfortable producing and refining technical and analytical content

Strong cross-functional communication skills and the ability to collaborate across departments in a fast-paced, high-growth setting