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Aristocrat Gaming · 2 hours ago

Director, Market Planning

Las Vegas, NV

Full-time

Onsite

Director/Executive

$193K/yr - $359K/yr

8+ years exp

Aristocrat Gaming is a world leader in gaming content and technology, and they are seeking a Director of Market Planning to manage a team focused on market research, modeling, and competitive intelligence. This role involves delivering actionable insights on market size, growth trajectories, and competitive positioning to inform strategic decisions across the product portfolio and market strategy.

CasinoGamificationManufacturing

No H1B

Responsibilities

Build and complete primary and secondary research initiatives to understand market dynamics, customer behaviors, and emerging trends

Analyze and synthesize data from 3rd-party research reports, industry publications, and direct engagements with research partners

Develop market entry assessments and opportunity sizing for new jurisdictions and gaming segments

Maintain a knowledge repository of market intelligence for internal partners

Build and maintain detailed TAM/SAM/SOM models across jurisdictions, segments, and gaming classes (Class II, Class III, VLT, Routes)

Forecast casino openings and expansions, including impact on slot supply and replacement cycles over 3–5 years

Update models quarterly for an 18-month to 5-year horizon

Monitor competitor portfolios, roadmaps, install trends, and unit performance using 3rd-party data, public disclosures, and customer insights

Forecast competitor hardware and game launches, translating into expected share shifts

Deliver quarterly SWOT analyses on competitor content, hardware, and portfolio positioning

Serve as the single source of truth for competitive positioning, share, and forward projections

Partner with Government Relations to assess the impact of legislation and regulatory changes on market opportunities

Qualification

Market ResearchMarket ModelingCompetitive IntelligenceData AnalyticsGaming Industry KnowledgeCommunication SkillsCollaboration Skills

Required

Bachelor's degree in Business, Economics, Data Analytics, or related field

8+ years of experience in market strategy, analytics, or product planning within gaming or adjacent industries

Proven track record to build sophisticated market models and forecasts

Strong understanding of gaming segments, casino operations, and regulatory environments

Outstanding analytical, communication, and collaborator management skills

Preferred

MBA preferred

Benefits

Health, dental, and vision insurance

Paid time off

401(k) plan with employer matching

Company

Aristocrat Gaming

Glassdoor3.8

Aristocrat Gaming is a division of Aristocrat Leisure Limited (ALL) and is the leading designer, manufacturer and distributor of Class 3 and Class 2 land-based slot games.

Founded in 1953

Sydney, New South Wales, AUS

5001-10000 employees