Senior Media Planner jobs in United States
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i360 · 9 hours ago

Senior Media Planner

positionArlington, VA
timeFull-time
remoteOnsite
senioritySenior Level

i360 is seeking a detail-oriented and strategic Senior Media Planner to lead the planning, execution, and optimization of digital media campaigns across both political and commercial clients. In this role, you’ll manage full-funnel campaigns and analyze performance using various data and tools to deliver actionable recommendations.

AnalyticsCRMInformation TechnologyMachine LearningSoftware
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Growth Opportunities
Hiring Manager
Kayla Reardon
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Responsibilities

Develop and lead the strategy, targeting, execution, and performance measurement of digital media campaigns for both political and commercial clients
Manage and optimize large-scale paid media campaigns across display, video, OTT/CTV, and search channels using a variety of ad tech platforms and ad servers like The Trade Desk, StackAdapt, DCM, Google, Meta, etc
Oversee full-funnel campaign tracking and conduct A/B testing to optimize performance
Analyze campaign performance through data from ad platforms, internal insights, and reporting and measurement tools
Stay up to date with evolving digital media trends, tools, and technologies by developing and nurturing strategic partnerships with media vendors
Communicate clearly and effectively through well-crafted writing, presentations, and attention to detail
Collaborate closely with the Media team to ensure accurate campaign execution, including UTM tagging and naming conventions

Qualification

Digital media strategyProgrammatic buyingCampaign performance analysisAd tech platformsCross-platform dashboardsAnalytical mindsetCommunication skillsCollaboration

Required

Hands-on experience using programmatic and social buying platforms to deliver measurable results
Experience managing multiple projects and able to readily adapt to new projects and challenges
Experience collaborating and communicating with both internal teams and external partners or stakeholders to achieve work objectives

Preferred

Background in developing digital media strategies for political, advocacy, or issue-based campaigns
Experience building cross-platform dashboards that incorporate data from various ad tech platforms
Ability to translate measurement findings into clear, strategic media optimizations
Familiarity with brand lift, search lift, and audience impact studies, and how to apply them to digital campaigns
Deep understanding of limitations and nuances in measurement across walled gardens (e.g. Meta and Google)

Benefits

Medical
Dental
Vision
Flexible spending and health savings accounts
Life insurance
ADD
Disability
Retirement
Paid vacation/time off
Educational assistance
Infertility assistance
Paid parental leave
Adoption assistance

Company

i360

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Glassdoor4.6
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i360 is a leading data, technology and analytics company that delivers innovative products and services to political and commercial clients.
dateFounded in 2011
location
Arlington, Virginia, USA
people-size51-200 employees
web-link
http://www.i-360.com/

Funding

Current Stage
Growth Stage

Leadership Team

S
Sheetal Kadia
Chief Data and Information Officer
linkedin
Company data provided by crunchbase