Razorfish · 6 hours ago
Paid Search Strategist
Atlanta, GA
Full-time
Hybrid
Mid Level
$60K/yr - $79K/yrRazorfish is a leading company in the marketing industry known for its digital expertise. The Paid Search Strategist will lead the development of innovative search strategies and collaborate with cross-functional teams to implement high-performing paid search campaigns.
AdvertisingInternetSearch EngineWeb Design
Responsibilities
Develop Search Strategies: Create and implement comprehensive paid search strategies that align with client goals, continuously optimizing performance and ROI
Conduct Research: Perform in-depth keyword research, competitive analysis, and audience segmentation, utilizing AI tools and analytics to uncover new opportunities
Track Performance: Leverage advanced data analysis to monitor campaign performance, generate insights, and refine strategies in real-time
Cross-Functional Collaboration: Collaborate with creative, analytics, and strategy teams to ensure cohesive execution of integrated campaigns
Test Management: Implement and manage alpha and beta tests for new features in paid search, monitoring industry trends and incorporating best practices to enhance campaign effectiveness
Knowledge Sharing: Actively participate in knowledge-sharing initiatives by documenting successful campaigns, use cases, and insights from webinars and industry conferences
Mentorship: Mentor and support junior team members, fostering collaboration and continuous learning within the department
Build Relationships: Cultivate strong relationships with key publisher partners like Google and Bing, advocating for client needs and identifying new advertising opportunities
Budget Management: Manage budgets and forecasts to effectively align with performance goals and client expectations
Reporting and Insights: Prepare and present reports, insights, and recommendations to clients and stakeholders, demonstrating the value of search strategies and identifying future growth areas
Qualification
Required
Strong analytical skills, with proficiency in analytics and reporting tools such as Google Analytics and Google Ads
Proficiency in utilizing advanced technology, including Large Language Models (LLMs) and Python or other programming languages, to improve campaign strategies, enhance content generation, and optimize marketing workflows
Solid understanding of SEO principles and how paid search integrates with overall digital marketing strategies
Exceptional communication and interpersonal skills, with the ability to effectively articulate strategies to diverse audiences
Excellent organizational skills with a proven ability to manage multiple projects and meet deadlines while maintaining attention to detail
Passion for industry trends, with a commitment to sharing knowledge and facilitating continuous improvement within the team
Benefits
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Company
Razorfish
Hi there! We’re Razorfish. We see consumers as more than just metrics. We see them as people – wonderful, complex, interesting people.
Founded in 1998
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Josh Campo
CEO
David Hawes
SVP, Executive Client Partner
Company data provided by crunchbase