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Protolabs · 1 hour ago

Creative Operations Manager

Maple Plain, MN

Full-time

Hybrid

Senior Level, Lead/Staff

$93K/yr - $124K/yr

8+ years exp

Protolabs is a leader in digital manufacturing, committed to building a diverse team. The Creative Operations Manager is responsible for leading the planning, execution, and management of an integrated marketing content strategy, overseeing creative content development across multiple channels to align with the brand's mission and business objectives.

3D PrintingIndustrialManufacturingMechanical EngineeringSoftware

No H1B

U.S. Citizen Only

Responsibilities

Manage the development and implementation of an annual content strategy aligned with growth targets to build awareness, engagement, and conversion, supporting both new customer acquisition and retention

Use data analytics to inform recommendations on channel distribution and content effectiveness

Oversee annual and quarterly content meetings and analytics reviews to ensure strategies drive business-specific opportunities and priorities

Manage the creation of impactful content that resonates with customers and is visually compelling

Manage the development and execution of visual and digital assets (graphics, infographics, videos, photos) aligned with the Protolabs brand

Establish and articulate a clear content vision aligned with Protolabs’ annual company and marketing strategy

Guide and mentor multi-disciplinary teams (copy, design, brand, PR, etc.) to deliver consistent, breakthrough creative across channels

Collaborate with global brand team for consistency in strategic positioning, visual brand, and brand guide

Serve as a brand advocate, upholding high standards for design, storytelling, and production while balancing creative excellence with business results

Partner with marketing and business leaders on brand expression and creative direction

Build, inspire, and grow a diverse, high-performing creative team, cultivating a culture of collaboration, learning, engagement, inclusion, and fun

Establish a Center for Creative Excellence and facilitate the development of a capability mission and identity

Prioritize employee performance, development and engagement

Support and foster an environment of individual value and teamwork

Emphasize and support professional development of team members and focus on individual growth plans

Oversee and continuously improve the end-to-end creative process—from intake and briefing through delivery and measurement

Use and maintain tools and systems for efficiency and transparency, including project management platforms (e.g., Monday), digital asset management, and creative review processes

Ensure alignment with technology infrastructure and marketing automation/CRM tools to maximize creative impact at scale

Partner across marketing and business to optimize workflow, prioritize requests, and balance strategic vs. tactical creative needs

Act as a key liaison between creative, product marketing, demand generation, digital, and executive leadership to ensure alignment and consistency in creative outputs

Collaborate with global brand team and serve as brand advocate and champion of high standards for design, storytelling, and production, balancing creative excellence with business results

Translate business objectives and complex stakeholder needs into actionable creative strategies

Manage expectations and feedback loops across global and regional teams for smooth collaboration and timely delivery

Oversee the regional content calendar in coordination with the global editorial/brand calendar

Help influence and adapt Protolabs’ AI policy as it pertains to content marketing operations and creative generation

Introduce new approaches, tools, and technologies to enhance creative capability and innovation

Benchmark and measure the impact of creative work, establishing and sharing KPIs for effectiveness, quality, and team satisfaction

Work with Global Marketing Operations to identify and obtain effective marketing tools for content development and management

Qualification

Content marketing experienceProject management softwareTeam leadershipData analyticsCustomer-centricityEmployee developmentBudget managementB2B experienceManufacturing experienceCollaboration skillsCommunication skillsProblem-solving skills

Required

Bachelor's degree in marketing or a related degree

8+ years of content marketing experience

4+ years of direct content team leadership experience

Excellent team management, performance management and employee development skills. Employee engagement focused

Effective project and time management skills to ensure projects and tasks hit deadlines

Proven track record in using multiple marketing channels and tactics to raise awareness, drive demand, and deliver revenue

Budget management and coordination with global Corporate Communications activities

Ability to analyze relevant information and make informed decisions

Keen focus on customer-centricity and data-driven approach to problem solving and effective content strategy

Strong knowledge or familiarity with AI content building tools, and project management software (like Monday)

Excellent people skills with ability to interact at all levels of the organization, including colleagues, cross-functional peers, executives, customers, and third parties

Excellent collaboration, communication and problem-solving skills

Ability to work independently, using initiative to overcome obstacles and complete tasks within the allotted time

Preferred

B2B experience highly desired and manufacturing experience preferred

Benefits

Health Insurance: Traditional OR High Deductible plan

Flexible Spending Accounts

Health Savings Account (including employer contributions)

Dental and Vision

Basic and Supplemental Life Insurance

Short-Term and Long-Term Disability

Paid caregiver leave

You will receive PTO + Holiday Pay + Volunteer Hours

401k with company match and immediate vest

Employee Stock Purchase Program with a 15% discount

And More!

Company

Protolabs

We are your single digital manufacturing resource from prototyping to production offering injection molding, CNC machining, 3D printing, and sheet metal fabrication services.

Founded in 1999

Maple Plain, Minnesota, USA

1001-5000 employees