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Tenet Healthcare · 7 hours ago

Content Marketing Specialist

Fort Lauderdale, FL

Full-time

Onsite

Senior Level

5+ years exp

Tenet Healthcare is dedicated to patient-centered care and is looking for a Content Marketing Specialist to enhance their digital platform. The role involves developing graphic content, managing social media, and optimizing websites to improve patient outreach and engagement.

BiotechnologyHealth CareHospital

Responsibilities

Develop and implement brand-consistent graphic content and photographic material for web and social media

Create a strategy to leverage the Institute’s web presence with social media (e.g., Facebook, YouTube, Twitter, LinkedIn) to maximize patient outreach

Manage all social media outlets to drive positive conversation, engagement, and patient loyalty

Create, update, and optimize existing and new websites, prioritizing presentation, layout, navigation, and functionality

Continually review and assess opportunities for improvement and make recommendations to enhance the Institute’s web and social media presence

Collaborate closely with staff and consultants (e.g., SEO advisors) to ensure the website is updated daily/weekly and remains user-friendly and easy to navigate

Conduct quarterly patient and stakeholder focus groups to gather feedback, identify strategic opportunities, and draft corresponding action plans

Monitor web and social media traffic utilizing tools like Google Analytics to report statistics and facilitate improvement efforts

Proactively promote and respond to conversations on digital platforms, triaging potential patient inquiries for clinical or administrative attention

Organize materials for effective project planning with corresponding timelines and assist with other related online outreach duties as required

Qualification

Graphic designWeb designSocial media managementSEOAdobe Creative SuiteGoogle AnalyticsJavaScriptOral communicationWritten communicationTime managementProblem-solvingTeamwork

Required

Bachelor's degree related to graphic design, multimedia arts and/or web design or related field OR related experience

Demonstrated competency with word processing/Microsoft Word, Outlook and spreadsheet software

Outstanding oral and written communication skills with an emphasis on the language structure and content including the meaning and spelling of words, rules of composition and grammar

Excellent command of all subjects related to web and user experience design

Proficiency in Adobe Creative Suite, InDesign, Photoshop, Illustrator, Flash CSS, HTML, and other XML-based applications

Experience with JavaScript and other specialized scripting languages for web site development

Significant familiarity and understanding of Google analytics and SEO

Excellent organizational and time management skills to meet prescribed deadlines, analytical ability and problem-solving skills to thoroughly evaluate alternatives, brainstorm innovative thoughts and express initiative by acting in a pro-active manner

Professional, self-motivated, reliable and the ability to work both independently and part of a team

Preferred

At least 5 years of graphic design/writing/web experience in a healthcare setting

Benefits

Medical, dental, vision, and life insurance

401(k) retirement savings plan with employer match

Generous paid time off

Career development and continuing education opportunities

Health savings accounts, healthcare & dependent flexible spending accounts

Employee Assistance program, Employee discount program

Voluntary benefits include pet insurance, legal insurance, accident and critical illness insurance, long term care, elder & childcare, auto & home insurance