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Hometap · 1 month ago

Senior Analyst, Affiliate Marketing

United States

Full-time

Remote

Mid, Senior Level

$85K/yr - $95K/yr

2+ years exp

Hometap is a collaborative and innovative company focused on making homeownership less stressful and more accessible. They are seeking a motivated Senior Analyst in Affiliate Marketing to drive growth by managing partner relationships, optimizing marketing campaigns, and analyzing performance data.

Financial Services

Growth Opportunities

Responsibilities

Source and evaluate new affiliate partners and marketplaces, identifying high-value opportunities for growth

Own outreach efforts — from initial contact to conducting discovery calls and partnership discussions

Manage the full onboarding process, ensuring partners are set up in our CRM with accurate records

Collect and confirm campaign details (offers, payouts, tracking links, creative) to ensure a seamless launch

Build strong relationships early on by providing partners with the tools and resources needed for them to be successful

Build trusted relationships with affiliates by providing high-impact creative and strategic support

Oversee an affiliate agency to source, manage and optimize new partner opportunities, ensuring alignment with growth goals and strategy

Track and optimize partner performance, identifying opportunities for improvement and scale

Keep our partner CRM sharp and up to date with clean, actionable data

Support creative testing and provide strategic feedback to boost campaign performance

Showcase Hometap’s thought leadership by activating educational content across partner platforms

Collaborate with internal and external engineering teams to bring Hometap into partner experiences

Partner with Sales to launch new sales motions that fuel channel growth

Ensure all campaigns are brand-aligned and meet compliance requirements

Own reporting to track affiliate performance, weekly lead volume, and return on investment

Analyze data to uncover trends, insights, and opportunities for scaling

Present clear, actionable summaries to stakeholders across Marketing

Qualification

Affiliate marketingAnalytical skillsCRM proficiencyGrowth marketingCommunication skillsCreative testingData analysisDetail-orientedRelationship buildingOrganizational skillsTeam collaboration